Xbox 360 price cuts

Microsoft will reduce the price of its Xbox 360 gaming consoles this Friday.

Microsoft announced that it is lowering the estimated retail price (ERP) for its Xbox 360 family of consoles in Europe and South Africa, with an entry-level price of R1999.00.

From Friday, 14th March, Xbox 360 Pro, which includes a 20GB hard drive and one wireless controller, will have an ERP of R2999.00, a saving of R700.00 on the current ERP.

The Xbox 360 Elite, which comes with a 120GB hard drive enabling consumers to store huge quantities of content, such as their own music, will have an ERP of R3999.00, a saving of R600.00.

The Xbox 360 Arcade console will have an ERP of R1999.00, a saving of R700.00.

“Xbox 360 is now mass market in Europe and South Africa,” said Chris Lewis, Vice President, Microsoft Interactive Entertainment Business in EMEA.

“We have reached and surpassed several key milestones that form part of our long term strategic plan to achieve critical mass in Europe and South Africa; and our portfolio now offers the kind of mainstream entertainment experiences that secure wider appeal for Xbox 360. These factors allow us to execute on our strategy to widen the market for Xbox 360, as planned.

“We continue to offer intense, immersive gaming experiences for gamers – but now we’re priced in a way that will allow new consumers to find out for themselves why Xbox 360 is the ultimate in high-definition entertainment.” said Lewis.

“History shows that R1999.00 is the price point where a console’s audience begins to expand, and with these new ERPs in place we’re ready to bring more consumers into the Xbox 360 world.”

Comments

Free Daily Newsletter Subscription  ||