Google plans to go local

Google is planning to establish a local presence for its services – something which will greatly benefit the SA online market.

Google South Africa’s Country Manager Stafford Masie told the MyADSL conference delegates at Vodaworld that Google will establish a local presence before the end of the year.

This means that Google users will be able to access the company's services from local servers which will most likely be hosted in the Internet Solutions data centre.

This will not only have the advantage of allowing access to users on ‘local only’ accounts, but also ensure far higher service levels.

The Internet giant also announced the launch of its mobile services – including Google Adsense for mobile - allowing mobile content providers to easily monetize their services.

According to Masie, Google SA – which is set to officially launch in February next year – will have a full team in early 2008 to drive both broadband adoption and other initiatives related to Internet penetration and usage in South Africa.

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