Vox Telecom CEO Douglas Reed told MyBroadband that they believe uncapped ADSL is sustainable, but highlighted that a “proper business model” is essential.
“Bottom line, [uncapped broadband] is what the consumer wants and a way has to be found for the Fair Access Policies (FAPs) to not only be transparent but not antagonize the average users,” said Reed.
Reed is well aware that it is not easy to make uncapped ADSL work financially with fluctuating margins and stiff competition.
“It is a continuous balancing act to reduce input costs and to stay competitive in this highly deflationary sector of our business,” said Reed.
He added that economies of scale, investment in infrastructure and a focus on Internet services is key to make ADSL profitable.