Cell C CEO Lars Reichelt unveiled the company’s new branding and strategy earlier this month, and it quickly became clear that he is set on taking the battle to Vodacom and MTN. 

To date Cell C has failed to compete in the broadband market because it did not have a 3G/HSDPA network, but armed with a brand new 21 Mbps HSPA+ network Reichelt looks ready to shake up the mobile broadband market.

Cell C has launched two broadband offerings which are sure to create a stir in the South African broadband environment.  The two offerings are:

1. For R1,499 you will get a modem capable of speeds of up to 7.2Mbps and 2GB of data every month for a period of 12 months.
2. For R2,999 you will get a modem capable of speeds of up to 21.6Mbps and 5GB of data every month for a period of 12 months.

This means that the two products will cost subscribers R63 per GB on the R1,499 product and R50 per GB on the R2,999 product.

Despite the fact that this pricing is more expensive than what has been communicated with Cell C shops earlier this month, it is still far cheaper than Vodacom and MTN’s current pricing which hovers just below R200 per GB.

Cell C is expected to announce its launch plans later this week.

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