Cell C today officially launched its new 21 Mbps HSPA+ mobile broadband service in Port Elizabeth – the first city to gain commercial access to Cell C’s newly deployed HSPA+ network.
Cell C is offering clients two broadband services:
- For R1,499 you will get a modem capable of speeds of up to 7.2Mbps and 2GB of data every month for a period of 12 months.
- For R2,999 you will get a modem capable of speeds of up to 21.6Mbps and 5GB of data every month for a period of 12 months.
Out of bundle pricing is 39c per MB, well below the standard prepaid rate of R2 per MB from Vodacom and MTN.
This pricing is setting a new standard in the local cellular market with a far lower per-GB price than any competing service in the market.
According to Cell C CEO Lars Reichelt they are experiencing an average throughput of 5 Mbps to 6 Mbps. This speed, says Reichelt, is significantly higher than ‘Competitor 1 at 2-3 Mbps and Competitor 2 at 1-2 Mbps.
Reichelt added that realistic uplink speeds on their service is between 1 Mbps and 2 Mbps, again higher than their competitors which he says typically achieves between 0.5 Mbps and 1.5 Mbps upload speeds.
Reichelt added that Cell C will be in a position to upgrade their PE network to 40 Mbps in the next six to eight months.
There have been suggestions that Cell C selected Port Elizabeth because the company is experiencing network issues in the bigger cities. Reichelt said that PE was selected because it represents a good cross section of customers, it is big enough to be meaningful but not big enough to be a problem.
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