Vodacom recently unveiled their red rebranding campaign, with CEO Pieter Uys promising consumers that they can expect far more from the company than merely a new look.
Cell C was quick to respond with an advertising campaign of its own poking fun at Vodacom’s new branding, while at the same time punting their 900MHz HSPA+ network and broadband products.
Vodacom hit back today, but rather than simply lodging another advertising complaint, the company launched a competing offering to Cell C’s 2GB data promotion, dropping data pricing to as low as 3.6c/MB.
Vodacom has launched a ‘2GB + 2GB’ promotion, offering consumers a 2GB data contract, a 7.2Mbps HSPA modem and an additional 2GB of ‘Night Owl bandwidth’ which can be used between midnight and 5am at R149 per month. Subscribers also get free technical setup support plus a mailbox with 5GB of storage.
This essentially means that users get up to 4GB of mobile data from Vodacom on a twelve month contract for R149 per month – making it the most affordable mid-range mobile data contract on offer and even rivalling entry level ADSL pricing.
Vodacom’s service is a carbon copy of Cell C’s 2GB contract offering, but with up to double the monthly usage allowance with 2GB of free Night Owl data.
This promotional offer compares favourably against Vodacom’s own 2GB data bundles, as well as MTN and 8ta’s offerings, as the table below illustrates.
|2GB Mobile Data Contracts|
|Standard data||Extra data (after 00:00)||Modem||Price (p/m)||Cost/MB|
|Vodacom 2GB + 2GB||2GB||2GB||7.2Mbps||R149||R0.036 – R0.073|
|Cell C 2GB||2GB||–||7.2Mbps||R149||R0.073|
The ‘2GB + 2GB’ promotion is valid from 1 May until 31 July 2011.
Vodacom slashes 2GB broadband pricing << Comments and views