Telkom Broadband package ads under fire

Advertising authority slams Telkom’s advertising, for their broadband package, as misleading

By - January 30, 2012
Telkom-deal

The Advertising Standards Authority of South Africa (ASA) has ordered Telkom to withdraw an advertisement for their broadband laptop packages.

The Telkom Direct print advertisement shows two laptops with a logo reading “free ADSL and line installation”.  The ad further stated “2 Acer Laptops” and “Only R399pm x 24 months”.

Directly below the ad, in a small, red font, it states “For 2 X 15.6’’ HD LCD Acer Laptops. Excludes Broadband subscription of R219pm”.

One consumer lodged a complaint with the ASA, arguing that the advertisement is misleading as the bold, large amount of R399 is not the total price payable. “The total package is in a much smaller font towards the bottom of the advertisement,” said the complainant.

Telkom argued that the advertisement is not misleading as the total package is specified. “Consumers will pay R399 x 24 months for the laptops but R618 per month for 24 months when the Broadband offer is included,” Telkom is quoted as saying.

The ASA was not convinced by Telkom’s argument, and ruled that the advertisement creates the misleading impression that the total package will cost R399 instead of the real price of R618 per month over 24 months.

The ASA ordered Telkom to withdraw this advertisement with immediate effect and not use it again in the current format.

Telkom Broadband Acer Deal

Telkom Broadband Acer Deal

Forum discussion

Shutterstock is the image partner of MyBroadband – more technology images

Join the conversation

Connect with Us

androidappletwitterfacebookgoogleplusfeednewsletter

Poll

Which ADSL ISP do you respect the most?

View Results

Loading ... Loading ...

More News

How to remove Delta-Homes from your PC

Delta Homes Screen

Few things are more frustrating than starting an Internet browser and finding it has been overtaken by an unwanted program.

Best ADSL ISP in South Africa

South Africa ISPs

The latest MyBroadband survey results reveal which ADSL service provider received the highest rating by South African IT professionals and techies.

Eskom load-shedding: The economy is running on fumes

Eskom Stage 4 load shedding

Despite the cost, running the country on diesel appears to be cheaper than switching the emergency generators off.

Online censorship in South Africa – is it for the children?

Online censorship

Over the last century, as mass media expanded across the world and entered into most homes, many countries have used laws and regulation to limit children’s exposure to, for example, violence or sex.

X

Newsletter Subscription


Name
Email *
Enter the following to confirm your subscription *
Captcha image


Free MyBroadband Newsletter
Subscribe
X
bool(true)