Joosub said that unlimited data plans always attract abuse, which results in “1 percent of customers generating 40% of data usage”.
According to Joosub, the high usage from some users on unlimited data plans means that it becomes impossible to guarantee high service levels for all users on the network.
Joosub added that every mobile base station only has a limited capacity, which means that ‘abusers’ can negatively affect the other users on that base station.
While Vodacom will not launch any uncapped data packages, the new Vodacom CEO said that Vodacom will launch new products and price plans to remain competitive in the market.
Joosub added that network quality and a better customer experience are other key focus areas for the company.