Telkom reduced the price of its business uncapped ADSL products by up to 35% on 1 February 2013, sending a strong message to its competitors that the company is ready to compete.
One of Telkom’s biggest competitors in the fixed line broadband market is Neotel with its NeoBroadband fibre offering.
Neotel’s NeoBroadband fibre offers uncapped broadband access at speeds ranging between 1Mbps and 15Mbps.
NeoBroadband fibre has numerous advantages over many uncapped ADSL products, including higher service levels, symmetrical access (the same download and upload speeds), low contention ratios and more flexibility.
However, despite these advantages many people simply compare the price of NeoBroadband fibre and uncapped business ADSL based on downlink speed to select the most affordable service.
The following table provides an overview on how Neotel’s fibre broadband service compares with Telkom’s business ADSL service on price.
|Product||Download speed||Monthly price|
|Telkom Business 1Mbps uncapped ADSL||1Mbps||R595|
|Telkom Business 2Mbps uncapped ADSL||2Mbps||R995|
|Telkom Business 4Mbps uncapped ADSL||4Mbps||R1,795|
|Telkom Business 10Mbps uncapped ADSL||10Mbps||R2,895|
These big price differences may not be here for long. Neotel said that it will boost their NeoBroadband service soon.
Abid Qadiri, Neotel’s chief business solutions excellence executive, said that Neotel is working on various solutions to enhance the experience of their NeoBroadband fibre services.
“These enhancements will address specific customer requirements including bandwidth, pricing and value added services. We will communicate the details closer to the launch,” said Qadiri.
Neotel is also planning a more affordable NeoBroadband fibre service, aimed at competing directly against Telkom’s ADSL products.