In December 2004, Vodacom became the first mobile operator to launch 3G mobile broadband services in South Africa.
When Vodacom launched its 3G services the company offered a 1GB data package with a USB modem for R599 per month. The out of bundle rate at the time was R10 per MB.
Shortly afterwards the company reduced its out-of-bundle tariff to R2 per MB, and also launched data bundles at R499 for 1GB and R998 for 2GB.
In early 2007 Vodacom slashed its mobile data prices by over 60%, with new prices which remained basically untouched until 2011.
In 2010 Cell C shook up the mobile data market with aggressive broadband prices, but it was not until 2011 that Vodacom responded to Cell C’s price moves.
Since 2011 there have been numerous price reductions in the mobile broadband market, with the latest promotions offering 500MB, 1GB and 2GB data contracts at R39, R69 and R99 respectively.
The following graphs show Vodacom’s mobile data price changes since the company launched 3G services in December 2004.