MultiChoice recently extended its Catch Up video on demand feature to DStv Extra and DStv Compact subscribers who have a DStv Explora personal video recording (PVR) decoder.
Catch Up, which until 1 November 2015 was only available to DStv Premium subscribers, lets you watch episodes of shows, movies, documentaries, and sports events you may have missed.
Naspers said in its interim results for the 6 months ended 30 September that one of the reasons MultiChoice opened Catch Up to more packages is that PVR clients tend to cancel less.
“As churn is more than 50% lower for PVR customers, growth of this base will have a positive financial impact,” said Naspers.
“The focus remains on providing the best quality entertainment while managing costs, improving customer service, driving retention, and growing average revenues per user through value-added services such as BoxOffice.”
BoxOffice is DStv’s other video on demand (VOD) service which lets subscribers rent a selection of films. It is available either online or through a DStv PVR decoder.
To achieve these goals, Naspers said MultiChoice has enhanced the DStv Catch Up product in the past 6 months.
This was done through the introduction of recommendations, and “pull” VOD features that offer DStv Premium subscribers a larger catalogue of Catch Up content.
Called Catch Up Plus, DStv Premium subscribers can connect their Explora decoders to the Internet and download a variety of content to the device to watch at a later stage.
“Connecting the PVR to the Internet is a key part of our strategy and we have seen satisfying levels of uptake.”
Similarly, MultiChoice’s “TV everywhere” application, DStv Now, has also recorded good uptake across all platforms.
“This service has been enhanced by adding more sport, movie, and kids channels.”
As a result, Naspers said PVR penetration in South Africa has increased to 19.8%. This was before MultiChoice opened Catch Up to DStv Extra and Compact subscribers.