Many pay-TV subscribers have raised objections to paying for a variety of channels which they don’t watch, asking the question why they cannot simply select the channels which they want to watch, and pay only for these channels.
Individually selected and customized packages will give consumers freedom to build a bouquet of their choice, and hence not be forced to purchase pre-selected channel bouquests designed by MultiChoice.
Aletta Alberts, general manager of content for MultiChoice, said that they have investigated customizing channel packages for individual subscribers, but found that it was not financially feasible.
“It would greatly increase the monthly subscription fee even if fewer channels are selected. It conflicts with international supplier practices; it will also increase administration cost and make account administration expensive,” said Alberts.
“The MultiChoice business model, which is in line with international best practice, is based on providing predetermined channel packages. These packages are based on customer segmentation which clusters viewers of similar interest and income to create an offering that is both appropriate and affordable,” Alberts explained.
“That explains why there are instances where a viewer might feel certain channels do not always meet their expectations,” said Alberts.
Alberts added that MultiChoice strives to continually review its offering to its subscribers, and that the different bouquet package offerings and prices are reviewed on a regular basis.
“Subscriber satisfaction is a key priority and while DStv is always looking for ways to add value to the product, the service must remain affordable to the majority of our subscribers.”
MultiChoice is however not alone in pre-determining channel bundles. South Africa’s new pay-TV operator, TopTV, gives a bit more freedom in the selection of a bouquet, but it is still a far cry from true channel based customisation.
TopTV currently has seven different bouquets on offer, featuring a combination of four basic channel bundles: Variety, Kids & Movies, Entertainment and Knowledge and Ultimate Movies.
Choosing your own DStv channels: MultiChoice explains << Comments and views