Choosing your own DStv channels: MultiChoice explains

Many consumers have asked why they cannot pay per channel instead of a set channel bouquet. MultiChoice explains.

October 10, 2010
Choosing your own DStv channels: MultiChoice explains

Many pay-TV subscribers have raised objections to paying for a variety of channels which they don’t watch, asking the question why they cannot simply select the channels which they want to watch, and pay only for these channels.

Individually selected and customized packages will give consumers freedom to build a bouquet of their choice, and hence not be forced to purchase pre-selected channel bouquests designed by MultiChoice.

Aletta Alberts, general manager of content for MultiChoice, said that they have investigated customizing channel packages for individual subscribers, but found that it was not financially feasible.

“It would greatly increase the monthly subscription fee even if fewer channels are selected. It conflicts with international supplier practices; it will also increase administration cost and make account administration expensive,” said Alberts.

“The MultiChoice business model, which is in line with international best practice, is based on providing predetermined channel packages. These packages are based on customer segmentation which clusters viewers of similar interest and income to create an offering that is both appropriate and affordable,” Alberts explained.

“That explains why there are instances where a viewer might feel certain channels do not always meet their expectations,” said Alberts.

Alberts added that MultiChoice strives to continually review its offering to its subscribers, and that the different bouquet package offerings and prices are reviewed on a regular basis.

“Subscriber satisfaction is a key priority and while DStv is always looking for ways to add value to the product, the service must remain affordable to the majority of our subscribers.”

MultiChoice is however not alone in pre-determining channel bundles. South Africa’s new pay-TV operator, TopTV, gives a bit more freedom in the selection of a bouquet, but it is still a far cry from true channel based customisation.

TopTV currently has seven different bouquets on offer, featuring a combination of four basic channel bundles: Variety, Kids & Movies, Entertainment and Knowledge and Ultimate Movies.

Choosing your own DStv channels: MultiChoice explains << Comments and views

Free Email Newsletter:
Subscribe

Shutterstock is the image partner of MyBroadband – technology images can be found here

Join the conversation

Connect with MyBB

twitterfacebookandroidappleblackberrynewsletterfeed

Poll

Which smartphone do you have?

View Results

Loading ... Loading ...

More News

SABC COO to appeal court-ordered suspension

Hlaudi Motsoeneng

SABC chief operating officer Hlaudi Motsoeneng is appealing the Western Cape High Court order on his suspension, the public broadcaster reported on Friday

Public Protector to review SABC court judgement

Thuli Madonsela

Public Protector Thuli Madonsela will take the SABC court judgment on review with regard to the public protector’s constitutional powers, her office said on Friday

Great tech deals this weekend

Sale

This weekend consumers can save money on computing gear and other gadgets from major retailers

iPhone 6 trade-in deals comparison

Smartphone iPhone money payments

Would you like to trade in your old iPhone for the new model? Here’s how some of the trade-in deals in South Africa compare

Free MyBroadband Newsletter:
Subscribe
X
bool(true)