Communications Minister Dina Pule launched an aggressive advertising campaign to educate South Africans on government’s digital TV broadcasting migration plans.
In the advertisement called “Go Digital South Africa”, Pule punts digital TV as a technology which will make high definition television available to everyone.
“This process is called Go Digital South Africa, and we urge all South Africans to equip themselves with information on how this process is going to affect them,” the advertisement states.
The DoC advertorial states that households will need a digital decoder to receive the new digital TV signal. The retail cost for this decoder will be “in the region of R700″. Government will subsidize the cost of these decoders to “needy households.”
“The exact details of the subsidy will be made public once government is ready,” the advert states.
According to the communications department, an externally mounted antenna will be required. This means that some households may have to invest in a new antenna for digital TV.
The DoC expects the digital decoders to become available to the public in the second half of 2012.