Satellite pay-TV operator, MultiChoice is running an SMS poll among its subscribers to find out whether it should continue printing a programming schedule in its monthly Dish Magazine.
Earlier this month (April 2012), MultiChoice responded to complaints after it removed the programme guide, promising subscribers that it would conduct a survey “in the coming weeks.”
Collins Khumalo, CEO of MultiChoice South Africa said, “We have now realised that many of our subscribers are still emotionally attached to the magazine in the old format. We listen to our subscribers and we’ve reviewed our decision. Our subscribers will now be able to make a choice.”
Subscribers will be sent an SMS or an email to indicate their choice.
If you don’t want to wait to hear from MultiChoice first, you can go to DStv.com/DishPoll, or SMS your smartcard number and preference to 30622. According to MultiChoice, the SMSes are free.
MultiChoice indicated that subscribers can choose between the following options:
A. I would prefer to receive the new lifestyle Dish magazine which does NOT have programme schedules
B. I would prefer to receive a Dish magazine which includes the programme schedules
C. I do not want to receive a Dish magazine
The survey will run until 11 May 2012.
MultiChoice went on to explain that there is a lead time of 3 months for printed schedules.
“Therefore we anticipate that the subscribers’ preference will only be effective from September 2012.”
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