DStv On Demand streaming coming to apps

MultiChoice has plans to offer video streaming from within their apps

November 15, 2012
DStv On Demand logo

DStv will soon be offering the ability to stream DStv On Demand content from within the DStv iPad app to its Premium bouquet subscribers, MultiChoice recently told MyBroadband.

An Android version of the App will also be available in the near future, MultiChoice said.

According to MultiChoice, DStv On Demand offers over 450 hours of series, movies, sporting highlights, documentaries, magazine shows and kids programming.

This content is only available to DStv Premium customers, and can be streamed from the DStv On Demand website or downloaded with the DStv Desktop Player.

Asked whether MultiChoice is considering a video-on-demand (VOD) offering for those who don’t subscribe to a DStv satellite service at all, let alone DStv Premium, MultiChoice provided the following statement:

We do realise that the appetite for video on demand services in SA is quite large, so we are also in the process of investigating other video on demand offerings that we could offer to a wider base of Internet users in SA.

DStv On Demand website screenshot

DStv On Demand website screenshot

MultiChoice said that it’s difficult to say what the biggest draw-card for VOD services in South Africa is at the moment, but added that based on current customer feedback the appetite for series is more than for movies.

Queried about the uptake of their online VOD service, MultiChoice said that they have had a positive response to DStv On Demand Online which has resulted in significant growth over the past year.

“We’ve found that customers tend to access the DStv On Demand service mostly from their PVRs, due largely to limited access to broadband with large or no data caps,” MultiChoice said.

The satellite pay-TV broadcaster went on to say that as the price of broadband access in South Africa continues to drop and speeds and data caps continue to increase, general video consumption on the Internet will also increase.

“This is what we’ve seen in the US and Europe where local content has proven to be popular online,” MultiChoice said.

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Tags: DStv, DStv on demand, Headline, MultiChoice, video on demand

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