Massive growth in online shopping in South Africa

South African e-commerce websites have recorded record sales over the festive season, with more people using the online services.

By - January 25, 2016 Share on LinkedIn
Online shopping saving

South African e-commerce websites have recorded record sales over the festive season, with more people using the online services.

Parcelninja CEO Justin Drennan said they delivered 55,000 orders in December 2015, up from 9,500 orders the year before.

Drennan said they had to work additional hours over weekends to fulfil all their orders and keep to their service level agreements with retailers.

Most of the online shoppers came from Cape Town (32%) and Johannesburg (28%), with Pretoria a distant third (7%).

Makro had a strong performance over the festive season


Makro e-commerce executive Paul van de Waal said they were happy with their performance over the festive season.

“In Q4 we saw the strongest growth for the year which exceeded our expectations,” said van de Waal.

“Traffic grew by over 80% against Q4 2014, and turnover almost doubled”.

He said a greater portion of Makro’s customers chose to purchase products online, compared to the same period last year.

Makro ran its first Cyber Monday promotion in 2015, and customers responded so well that the website’s upgraded infrastructure was put to the test.

“The volume of orders also put increased pressure on the supply chain, and extra effort was made not to disappoint our customers.”

“We have learned a lot from the last quarter, and look forward to giving our customers even better service, range, and pricing in 2016,” he said.

Daddy’sDeals showed excellent growth

Daddys Deals

DaddysDeals CEO Eric Edelstein said they saw incredible growth over the last year – both in their product and voucher sales.

On Black Friday and Cyber Monday, DaddysDeals saw growth of over 100% when compared to the previous year.

“Even though we didn’t run any specific extra offers on Black Friday and Cyber Monday, both days were off the charts,” said Edelstein.

Raru had a record festive season

Raru logo

Raru’s head of retail Ramone Pickover said they increased their festive season sales by 340% when compared to last year.

Raru also had record Black Friday and Cyber Monday sales.

“We exceeded our budgeted targets for Black Friday and Cyber Monday by 34%, and hit a record number of customer registrations per day,” he said.

Pickover said Raru is consistently achieving over 160% year-on-year growth when looking at the site’s monthly performance.

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