Massive increase in Vodacom data traffic

Vodacom has increased its data revenue to R4.5 billion, which was fuelled by a sustained demand for data services.

By - February 3, 2016 Share on LinkedIn
Vodacom logo outside

Vodacom has released its financial results for the quarter ending 31 December 2015, which showed a strong performance in data.

Vodacom’s service revenue grew by 7.2%, supported by continued growth in its customer base, stable ARPU, and strong customer demand for 3G and 4G services.

Revenue grew by 7.1% to R17.116 billion, underpinned by a 7.7% increase in equipment revenue – with three million devices sold in the quarter.

Vodacom’s total active customers in South Africa increased 8.7% year-on-year to reach 34.1 million.

Active prepaid customers increased 10.3% to 29.2 million, largely due to the success of the company’s personalised offers and summer campaign, it said.

Vodacom South Africa’s data revenue increased 27.3% to R4.487 billion, due to sustained demand for data services and customers upgrading to 3G and 4G devices.

The improved affordability of both devices and data bundles supported a 46.6% increase in data traffic, said Vodacom.

Active data customers increased 14% to 19.1 million. Active smart devices on the network increased 28.2% to 13.5 million, and the average amount of data used per month increased 22% on such devices.

Vodacom South Africa’s data revenue now comprises 35.3% of service revenue, up from 29.7% a year ago.

More on Vodacom

Cell C faces off with Vodacom, MTN over 4G network claims

Vodacom nailed over its 4G/LTE coverage claim

Share your thoughts

Join the conversation

Connect with Us

androidappletwitterfacebookgoogleplusfeednewsletter

Poll

Ignoring costs, do you prefer text messaging or calling someone when communicating?

View Results

Loading ... Loading ...

More News

Big Birthday Sales, Red Hot Buys, and other tech specials

Sale Deals

Dion Wired and Incredible Connection are running birthday sales with big price cuts, Game is offering “Red Hot Buys”, and Makro has its usual weekly tech specials.

SABC #BlackFriday protest in photos: Hlaudi must go!

Not in our name

Journalists are protesting against censorship at the SABC, with many calling for SABC COO Hlaudi Motsoeneng to step down.

MTN lays off 63 temporary staff

MTN logo

MTN has taken steps to streamline its warehouse operations.

Fewer DStv Premium subscribers signing up

DStv logo on remote

Naspers’ latest results suggest many new subscribers are not taking up DStv Premium.

X

Newsletter Subscription


Name
Email *
Enter the following to confirm your subscription *
Captcha image


Free MyBroadband Newsletter
Subscribe
×