BlackBerry vs Samsung in SA: The gloves come off

Samsung wants to be South Africa’s top mobile brand

June 14, 2012
Samsung vs BlackBerry

Samsung SA plans to claim Samsung’s rightful place as the top mobile phone brand in South Africa, said Deon Liebenberg, MD of Samsung SA.

Liebenberg was responding to questions at the launch of the Samsung Galaxy S3 on 7 June 2012 about BlackBerry’s position as “coolest brand in SA” according to the Sunday Times Generation Next brand survey.

The question was asked in the context of Liebenberg joining BlackBerry-maker Research in Motion in 2007, where he eventually became MD of its African operations. Liebenberg left RIM in 2011 to join Samsung.

In response, Liebenberg pointed to the fact that Samsung became the largest supplier of mobile phones in Q1 2012 globally, and added that they aim to take the number 1 spot in South Africa too.

The mobile phone landscape in South Africa looks somewhat different to the global trend, with BlackBerry reported to have the greatest smartphone market share while Nokia is still considered to dominate the overall cellphone market.

In a recent interview with MyBroadband, regional MD for Research in Motion Africa, Bob Bose, said that BlackBerry’s strong presence in the youth market is due to direct marketing, such as campus events.

Asked whether Samsung would have campus events similar to BlackBerry’s, Liebenberg said he couldn’t reveal their future plans, but added that it would be silly of them not to target students.

Deon Liebenberg, Samsung SA MD (left) and Bob Bose, RIM Africa regional MD (right)

Deon Liebenberg, Samsung SA MD (left) and Bob Bose, RIM Africa regional MD (right)

BlackBerry is the bomb

Samsung sales top Apple, Nokia

BlackBerry vs Android vs Apple

BlackBerry vs Nokia vs Samsung in SA

Most popular mobile OS and smartphone brand in SA

Tags: BlackBerry, Bob Bose, Deon Liebenberg, Headline, Samsung

Free Email Newsletter:
Subscribe

Shutterstock is the image partner of MyBroadband – technology images can be found here

Join the conversation

Connect with MyBB

twitterfacebookandroidappleblackberrynewsletterfeed

Poll

Will you subscribe to Telkom’s 100Mbps fibre service if it is available in your area?

View Results

Loading ... Loading ...

More News

Uncapped ADSL throttling and fair use

South Africa slow broadband

Is the honeymoon over for ADSL users who download hundreds of Gigabytes of data every month?

22seven is now free

22seven Old Mutual

Old Mutual-owned personal financial management tool and app, 22seven has announced that it is now available to customers for free.

Cell C store robbed

Criminal cellphone thief

The Cell C store in the Northgate Mall is the latest technology and telecoms outlet to be robbed

Slow ADSL for some Telkom Internet users

Snail slow network cable

Many Telkom Internet service provider users are complaining about poor ADSL performance in KZN

Free MyBroadband Newsletter:
Subscribe
X
bool(true)