“Most wine buyers are not wine experts.”
This is the statement around which Real Time Wine founder, Andy Hadfield said he developed the 140-character wine blog into a full mobile service, including free smartphone apps.
“The challenge of discovering new wine at the right price is so great that we tend to stick to the old and familiar,” said Hadfield. “Real Time Wine makes the process of choosing, drinking and sharing wine easy. It’s a real tool for a particularly fun hobby!”
The ultimate goal of the app, Hadfield said, is to become a “social wine discovery” tool. “People can track and explore their own tastes, find others who have the same tastes and discover new wines to try.”
Hadfield explained that the app lets users browse short reviews by other everyday wine drinkers, check prices, contribute their own pictures or reviews and share the experience on social media.
“The more reviews a wine has, the more reliable the rating will be,“ said Hadfield. ”So we’ve made it as easy as possible for people to contribute their own opinions. Just tap an icon to add a Yum, Hmm or Yuk rating, or if you feel moved to say more, you can check in when you’re drinking the wine and add a review.”
However, these may not contain wine review clichés and jargon. “Words like ‘bouquet’, ‘compote’ and ‘sweaty saddle’ are just wine snob waffle,” said Hadfield. “If one of our users tries to slip in a banned word we’ll gently suggest an alternative. We want real words from real people.”
Real Time Wine has a web app, or as a standalone app for iPhone and Android users. It can be found on the Apple iTunes and Google Play stores, with downloads from other local app stores (Samsung, Vodacom) coming soon, Hadfield said.
The app has been developed in partnership with Prezence Digital and with support from AngelHub. Investors include FNB boss Michael Jordaan and owner of of Warwick & Vilafonte, Mike Ratcliffe.