Google buys Instagram rival Snapseed

Google has bought photo editing service Snapseed for an undisclosed amount

By - September 18, 2012
Snapseed

Google has snapped up the digital photo editing service Snapseed as part of its effort to compete against Facebook’s online social network.

Snapseed is the centrepiece of Google’s acquisition of Nik Software, which developed the service’s photo-editing technology.

The deal announced Monday gives Google a popular service that competes against Facebook’s Instagram, whose tools are widely used to display, touch up and share photos taken on smartphones and tablet computers.

Facebook bought Instagram for $715 million in a deal that closed last month.

Google Inc. didn’t disclose the terms of the Nik Software acquisition.

Snapseed could be used to increase usage of Google Plus, a social networking alternative to Facebook.

Although it has grown rapidly since its debut nearly 15 months ago, Google Plus is still experimenting with different features aimed at getting Web surfers to check into the service more frequently.

Google Plus now has about 400 million accountholders, according to a post Monday by Vic Gundotra, a Google executive who oversees the service. About 100 million users come to Google Plus each month, Gundotra said. Facebook boasts 955 million active users.

Nik Software says more than 9 million people use Snapseed’s application for the iPhone and iPad.

Apple Inc., the maker of iPhone and iPad, named Snapseed as its “application of the year” in 2011.

Nik Software is based in San Diego, nearly 500 miles away from Google’s Mountain View headquarters.

Relates articles:

Google rejects White House request to remove video

Google buys cyber security startup VirusTotal

Tech is no safe haven say analysts

Galaxy Note 10.1 launches in SA

Forum discussion

Shutterstock is the image partner of MyBroadband – more technology images

Join the conversation

Connect with Us

androidappletwitterfacebookgoogleplusfeednewsletter

Poll

Which brick-and-mortar store do you use most often to purchase technology products from?

View Results

Loading ... Loading ...

More News

Internet access in South Africa: best and worst provinces

South Africa Internet

Statistics South Africa’s 2014 General household survey reveals which South African provinces are the best connected.

Can you identify these old tech products?

Old Tech

You should take this MyBroadband quiz to see how many vintage technology products you can identify.

Eskom load shedding update: 27 May

Stage 1 load shedding Eskom

The latest on load shedding from Eskom.

4 disruptive technologies that will make or break your business

Cloud computing

These are the top four disruptive technologies that are going to affect your business in the next decade.

X

Newsletter Subscription


Name
Email *
Enter the following to confirm your subscription *
Captcha image


Free MyBroadband Newsletter
Subscribe
X
bool(true)