Google buys Instagram rival Snapseed

Google has bought photo editing service Snapseed for an undisclosed amount

By - September 18, 2012
Snapseed

Google has snapped up the digital photo editing service Snapseed as part of its effort to compete against Facebook’s online social network.

Snapseed is the centrepiece of Google’s acquisition of Nik Software, which developed the service’s photo-editing technology.

The deal announced Monday gives Google a popular service that competes against Facebook’s Instagram, whose tools are widely used to display, touch up and share photos taken on smartphones and tablet computers.

Facebook bought Instagram for $715 million in a deal that closed last month.

Google Inc. didn’t disclose the terms of the Nik Software acquisition.

Snapseed could be used to increase usage of Google Plus, a social networking alternative to Facebook.

Although it has grown rapidly since its debut nearly 15 months ago, Google Plus is still experimenting with different features aimed at getting Web surfers to check into the service more frequently.

Google Plus now has about 400 million accountholders, according to a post Monday by Vic Gundotra, a Google executive who oversees the service. About 100 million users come to Google Plus each month, Gundotra said. Facebook boasts 955 million active users.

Nik Software says more than 9 million people use Snapseed’s application for the iPhone and iPad.

Apple Inc., the maker of iPhone and iPad, named Snapseed as its “application of the year” in 2011.

Nik Software is based in San Diego, nearly 500 miles away from Google’s Mountain View headquarters.

Relates articles:

Google rejects White House request to remove video

Google buys cyber security startup VirusTotal

Tech is no safe haven say analysts

Galaxy Note 10.1 launches in SA

Share your thoughts

Shutterstock is the image partner of MyBroadband – more technology images

Join the conversation

Connect with Us

androidappletwitterfacebookgoogleplusfeednewsletter

Poll

Do you qualify for Telkom's ADSL-to-FTTH trial?

View Results

Loading ... Loading ...

More News

Working for foreign tech companies in 2016 may be an escape from SA shaky economy

Businessman with tablet

With an economy expected to deteriorate, South Africa is preparing for an uneasy year. Higher inflation, introduction of new taxes, and a reduction of job openings, are the prospects for 2016.

There is a hidden chess game in Facebook Messenger

Facebook friend invite header

Facebook has hidden a game inside its instant messaging service.

Inside MultiChoice’s cool new offices

MultiChoice City at night  - render

MultiChoice recently invited media to its new offices in Randburg for the launch of GOtv – this is what it looks like inside.

The province with the highest rate of Internet access

South-Africa-Internet

Internet access in this province is much higher than the national average.

X

Newsletter Subscription


Name
Email *
Enter the following to confirm your subscription *
Captcha image


Free MyBroadband Newsletter
Subscribe
x