Google buys Instagram rival Snapseed

Google has bought photo editing service Snapseed for an undisclosed amount

By - September 18, 2012
Snapseed

Google has snapped up the digital photo editing service Snapseed as part of its effort to compete against Facebook’s online social network.

Snapseed is the centrepiece of Google’s acquisition of Nik Software, which developed the service’s photo-editing technology.

The deal announced Monday gives Google a popular service that competes against Facebook’s Instagram, whose tools are widely used to display, touch up and share photos taken on smartphones and tablet computers.

Facebook bought Instagram for $715 million in a deal that closed last month.

Google Inc. didn’t disclose the terms of the Nik Software acquisition.

Snapseed could be used to increase usage of Google Plus, a social networking alternative to Facebook.

Although it has grown rapidly since its debut nearly 15 months ago, Google Plus is still experimenting with different features aimed at getting Web surfers to check into the service more frequently.

Google Plus now has about 400 million accountholders, according to a post Monday by Vic Gundotra, a Google executive who oversees the service. About 100 million users come to Google Plus each month, Gundotra said. Facebook boasts 955 million active users.

Nik Software says more than 9 million people use Snapseed’s application for the iPhone and iPad.

Apple Inc., the maker of iPhone and iPad, named Snapseed as its “application of the year” in 2011.

Nik Software is based in San Diego, nearly 500 miles away from Google’s Mountain View headquarters.

Relates articles:

Google rejects White House request to remove video

Google buys cyber security startup VirusTotal

Tech is no safe haven say analysts

Galaxy Note 10.1 launches in SA

Forum discussion

Shutterstock is the image partner of MyBroadband – more technology images

Join the conversation

Connect with Us

androidappletwitterfacebookgoogleplusfeednewsletter

Poll

Would you pay to see the Internet’s best videos first?

View Results

Loading ... Loading ...

More News

Great specials on tech and gadgets

Sale

If you are looking to save money on televisions, laptops, or tablets, you have come to the right place

New Axxess Mobile free data promotion

Axxess logo

Axxess Mobile has announced the end of its double data promotion, but will still give subscribers a chunk of free data

UberBlack price increase in Johannesburg

Uber

Uber has announced it will be upping the rates of its UberBlack service in Johannesburg effective immediately

Bad news for telecoms jobseekers

Business people globe world silhouette

The latest CareerJunction Index has some bad news for telecommunications jobseekers, but the situation in the IT market looks better

X

Newsletter Subscription


Name
Email *
Enter the following to confirm your subscription *
Captcha image


Free MyBroadband Newsletter
Subscribe
X
bool(true)