Google buys Instagram rival Snapseed

Google has bought photo editing service Snapseed for an undisclosed amount

September 18, 2012
Snapseed

Google has snapped up the digital photo editing service Snapseed as part of its effort to compete against Facebook’s online social network.

Snapseed is the centrepiece of Google’s acquisition of Nik Software, which developed the service’s photo-editing technology.

The deal announced Monday gives Google a popular service that competes against Facebook’s Instagram, whose tools are widely used to display, touch up and share photos taken on smartphones and tablet computers.

Facebook bought Instagram for $715 million in a deal that closed last month.

Google Inc. didn’t disclose the terms of the Nik Software acquisition.

Snapseed could be used to increase usage of Google Plus, a social networking alternative to Facebook.

Although it has grown rapidly since its debut nearly 15 months ago, Google Plus is still experimenting with different features aimed at getting Web surfers to check into the service more frequently.

Google Plus now has about 400 million accountholders, according to a post Monday by Vic Gundotra, a Google executive who oversees the service. About 100 million users come to Google Plus each month, Gundotra said. Facebook boasts 955 million active users.

Nik Software says more than 9 million people use Snapseed’s application for the iPhone and iPad.

Apple Inc., the maker of iPhone and iPad, named Snapseed as its “application of the year” in 2011.

Nik Software is based in San Diego, nearly 500 miles away from Google’s Mountain View headquarters.

Relates articles:

Google rejects White House request to remove video

Google buys cyber security startup VirusTotal

Tech is no safe haven say analysts

Galaxy Note 10.1 launches in SA

Tags: Active, Google, photo editor, snapseed

Free Email Newsletter:
Subscribe

Shutterstock is the image partner of MyBroadband – technology images can be found here

Join the conversation

Connect with MyBB

twitterfacebookandroidappleblackberrynewsletterfeed

Poll

What is your preferred mobile platform?

View Results

Loading ... Loading ...

More News

What Vodacom customers really pay for calls

Vodacom cheap phone 1

Vodacom has disclosed the average effective call rate across its prepaid and contract base, showing how much people really pay for mobile calls

IT guy hijacks website, blackmails client in SA

IT professional

An IT specialist was fined R6000 or six months in jail by a Cape Town court on Thursday, 31 July 2014, for trying to extort a client who swore at him

Smartphone users at risk of password, data theft

Nokia X Android smartphone range

Security researchers have revealed two separate threats this week they say could put up to 90 percent of the world’s 2 billion plus smartphones at risk of password and data theft

New MTN SA CEO appointed

Ahmad Farroukh

MTN has announced that Ahmad Farroukh is replacing Zunaid Bulbulia as CEO of MTN South Africa

Free MyBroadband Newsletter:
Subscribe
X
bool(true)