Vodacom has best reputation in SA: survey

Vodacom has best reputation amongst South Africa’s top 20 companies listed on the JSE, reveals survey

April 24, 2013
Vodacom Blackberry

Vodacom has taken first place in the Reputation Institute’s 2013 RepTrak Pulse survey, emerging with the best reputation amongst South Africa’s top 20 companies listed on the Johannesburg Stock Exchange (JSE).

The RepTrak Pulse survey measures the reputation of the largest listed SA companies. The seven reputation drivers used are products and services, innovation, performance, citizenship, workplace, governance and leadership

The survey is conducted annually in January and February and collects over 3,000 ratings from the economically active segments of the general public.

Vodacom improved its score by 6.64 points to 74.17 from last year – a significant increase in all seven of the reputation drivers used by the annual survey.

“Vodacom’s success appears to be grounded on its holistic application of a strategy across all areas of its business,” said Reputation Institute’s Partner for Africa, Dominik Heil.

“Interestingly, the leadership score increased by 3.75 points, coinciding with the change in leadership in the company, its innovation score increased by 8.05 points and its products and services by 8.5 points, thus indicating a shift in its focus on innovation and quality of service.”

Trevor Ndlazi, Reputation Institute’s Country Manager for South Africa added that the 2013 survey shows that while South Africans still emphasise products and services, innovation is becoming consistently important.

Ndlazi said that if one had to look at this year’s global survey, Vodacom’s score is markedly higher than other international telecommunications companies.

The first such company ranks only 30 on the global survey, Vodacom’s score would have placed it at 17th position.

MTN who came second in last year’s survey, has dropped down to fifth position and Telkom has fallen off the list altogether.

The scores of the top twenty listed companies in the 2013 Reputation Pulse were as follows:

  1. Vodacom – 74.17
  2. Old Mutual – 69.94
  3. Pick ‘n Pay – 69.38
  4. Sasol – 69.05
  5. MTN – 68.93
  6. Sanlam – 68.89
  7. Standard Bank – 68.50
  8. ABSA – 66.22
  9. Nedbank – 65.42
  10. Shoprite – 64.01
  11. SABMiller – 59.97
  12. Bidvest – 59.38
  13. Barloworld – 53.55
  14. Imperial Holdings – 53.02
  15. Anglo American – 51.90
  16. AngloGold Ashanti – 50.41
  17. BHP Billiton – 49.90
  18. British American Tobacco – 48.98
  19. Massmart – 48.29
  20. Goldfields – 48.18

More articles on reputation

Telecoms company with best reputation revealed

Best and worst broadband connections in SA

SA’s Internet speeds: Good and bad news

Broadband Speeds – South Africa versus Africa

Tags: Headline, MTN, Vodacom

Free Email Newsletter:
Subscribe

Shutterstock is the image partner of MyBroadband – technology images can be found here

Join the conversation

Connect with MyBB

twitterfacebookandroidappleblackberrynewsletterfeed

Poll

Do you think you are paid enough in your job?

View Results

Loading ... Loading ...

More News

Top broadband speeds in South Africa

broadband speed

South Africans are starting to enjoy broadband speeds in excess of 50Mbps, with Telkom and Vodacom recording speeds higher than 60Mbps on their commercial LTE networks

Facebook suing law firms

Facebook

Facebook is suing several law firms that represented a man who claimed he owned half of the company

Sanral’s e-toll submission welcomed

e-toll scrap

The Opposition to Urban Tolling Alliance on Monday welcomed Sanral’s decision to make a submission to the Gauteng e-tolls review panel

Nexus 6 vs Galaxy Note 4 vs iPhone 6 Plus

Nexus 6, iPhone 6 Plus, Galaxy Note 4

This is how Google’s new large-screen smartphone compares to the Note 4 and iPhone 6 Plus

Free MyBroadband Newsletter:
Subscribe
X
bool(true)