New Telkom CMO appointed

Telkom has appointed Enzo Scarcella as its new chief marketing officer, effective the end of January 2014.

By - November 15, 2013 Share on LinkedIn
Enzo Scarcella

Telkom has appointed Enzo Scarcella as its new chief marketing officer, effective the end of January 2014.

This follows Scarcella leaving an executive role at Vodacom in September, confirming speculation that he would be jumping ship to Telkom.

According to Telkom CEO, Sipho Maseko, Scarcella’s appointment is in line with the priorities the company has set “to attain the highest level of proficiency in actions such as investing in and repositioning the brand, shaping the Company’s public profile, understanding customer needs and responding to changing customer behaviours.”

At the same time, Maseko said, Telkom has to strengthen its marketing effort, which Scarcella will be responsible for spearheading, amongst other initiatives.

“The experience and skills Enzo brings to Telkom will not only boost our marketing capability, but will enhance our capacity to continuously develop our prowess in this critical area of the business,” said Telkom CEO, Sipho Maseko.

Scarcella has spent the last 18 years managing some of South Africa’s biggest brands, including Castle Lager, M-Net and Edgars.

For the past five years he has directed the Vodacom brand, including the brand’s migration from blue to red, as Managing Executive of Marketing

More business news

Vodacom executive resigns, may join Telkom

BlackBerry bidders to carve up business: sources

Apple shares tumble as new iPhones fizzle

Top tech companies to work for in South Africa

Share your thoughts

Join the conversation

Connect with Us



Do you prefer shopping online, or going to a physical store?

View Results

Loading ... Loading ...

More News

Samsung’s rush to recall the Galaxy Note 7 is what killed it

Samsung Galaxy Note 7

In its rush to save the Galaxy Note 7, Samsung made a fatal mistake, The Wall Street Journal reported.

MTN South Africa’s subscriber numbers drop, new Group CEO coming soon

MTN logo on building

MTN has released its latest quarterly update, which states that new Group CEO Rob Shuter will join MTN on 13 March 2017.

Behind the huge DDoS attack which crippled the Internet


Dyn’s Chief Strategy Officer has provided details about the DDoS attack which resulted in downtime for prominent websites across the world.

First cross-border blockchain transaction through major banks


Commonwealth Bank of Australia and Wells Fargo & Co have facilitated the first major international blockchain-based transaction.

Free MyBroadband Newsletter