New Telkom CMO appointed

Telkom has appointed Enzo Scarcella as its new chief marketing officer, effective the end of January 2014.

By - November 15, 2013 Share on LinkedIn
Enzo Scarcella

Telkom has appointed Enzo Scarcella as its new chief marketing officer, effective the end of January 2014.

This follows Scarcella leaving an executive role at Vodacom in September, confirming speculation that he would be jumping ship to Telkom.

According to Telkom CEO, Sipho Maseko, Scarcella’s appointment is in line with the priorities the company has set “to attain the highest level of proficiency in actions such as investing in and repositioning the brand, shaping the Company’s public profile, understanding customer needs and responding to changing customer behaviours.”

At the same time, Maseko said, Telkom has to strengthen its marketing effort, which Scarcella will be responsible for spearheading, amongst other initiatives.

“The experience and skills Enzo brings to Telkom will not only boost our marketing capability, but will enhance our capacity to continuously develop our prowess in this critical area of the business,” said Telkom CEO, Sipho Maseko.

Scarcella has spent the last 18 years managing some of South Africa’s biggest brands, including Castle Lager, M-Net and Edgars.

For the past five years he has directed the Vodacom brand, including the brand’s migration from blue to red, as Managing Executive of Marketing

More business news

Vodacom executive resigns, may join Telkom

BlackBerry bidders to carve up business: sources

Apple shares tumble as new iPhones fizzle

Top tech companies to work for in South Africa

Share your thoughts

Join the conversation

Connect with Us

androidappletwitterfacebookgoogleplusfeednewsletter

Poll

Would you rather use your fingerprint instead of a PIN to make card payments?

View Results

Loading ... Loading ...

More News

The ANC’s control over South African telecoms companies

ANC Wireless

The South African government is one of the biggest shareholders in local telecommunications companies, which is of concern to industry players.

Tremendous progress in South African energy security

Jacob Zuma in Germany speaking

Tremendous progress is being made in the government’s quest for energy security in South Africa, President Jacob Zuma said.

Pokemon Go Plus delayed

Pokemon Go Plus

Nintendo’s wearable accessory for Pokemon Go has been delayed by two months.

LastPass accounts can be “completely compromised”

Lastpass

A serious LastPass zero-day vulnerability has been found, which can compromise user accounts when they visit a malicious website.

Free MyBroadband Newsletter
×