New Telkom CMO appointed

Telkom has appointed Enzo Scarcella as its new chief marketing officer, effective the end of January 2014.

By - November 15, 2013
Enzo Scarcella

Telkom has appointed Enzo Scarcella as its new chief marketing officer, effective the end of January 2014.

This follows Scarcella leaving an executive role at Vodacom in September, confirming speculation that he would be jumping ship to Telkom.

According to Telkom CEO, Sipho Maseko, Scarcella’s appointment is in line with the priorities the company has set “to attain the highest level of proficiency in actions such as investing in and repositioning the brand, shaping the Company’s public profile, understanding customer needs and responding to changing customer behaviours.”

At the same time, Maseko said, Telkom has to strengthen its marketing effort, which Scarcella will be responsible for spearheading, amongst other initiatives.

“The experience and skills Enzo brings to Telkom will not only boost our marketing capability, but will enhance our capacity to continuously develop our prowess in this critical area of the business,” said Telkom CEO, Sipho Maseko.

Scarcella has spent the last 18 years managing some of South Africa’s biggest brands, including Castle Lager, M-Net and Edgars.

For the past five years he has directed the Vodacom brand, including the brand’s migration from blue to red, as Managing Executive of Marketing

More business news

Vodacom executive resigns, may join Telkom

BlackBerry bidders to carve up business: sources

Apple shares tumble as new iPhones fizzle

Top tech companies to work for in South Africa

Forum discussion

Shutterstock is the image partner of MyBroadband – more technology images

Join the conversation

Connect with Us

androidappletwitterfacebookgoogleplusfeednewsletter

Poll

Can you get fibre-to-the-home where you live?

View Results

Loading ... Loading ...

More News

South Africa’s new plug standard: what to expect

Plug socket on wall

Our normal three-pronged plug is set to be replaced – here is what you can expect regarding the new South African plug standard.

Huawei Select warranty: free liquid damage, screen repairs

Huawei P8 Connectivity

Huawei has launched its own version of Samsung’s accidental damage from handling warranty.

Huawei P8 launched in South Africa

Huawei P8

The South African launch date for Huawei’s new flagship Android smartphone has been announced.

Free Future Wireless Technologies Forum event here soon

Wireless Access Providers Association (WAPA) logo

The Future Wireless Technologies Forum will take place on 15 July at the Neotel conference centre in Midrand.

X

Newsletter Subscription


Name
Email *
Enter the following to confirm your subscription *
Captcha image


Free MyBroadband Newsletter
Subscribe
X
bool(true)