New Telkom CMO appointed

Telkom has appointed Enzo Scarcella as its new chief marketing officer, effective the end of January 2014.

November 15, 2013
Enzo Scarcella

Telkom has appointed Enzo Scarcella as its new chief marketing officer, effective the end of January 2014.

This follows Scarcella leaving an executive role at Vodacom in September, confirming speculation that he would be jumping ship to Telkom.

According to Telkom CEO, Sipho Maseko, Scarcella’s appointment is in line with the priorities the company has set “to attain the highest level of proficiency in actions such as investing in and repositioning the brand, shaping the Company’s public profile, understanding customer needs and responding to changing customer behaviours.”

At the same time, Maseko said, Telkom has to strengthen its marketing effort, which Scarcella will be responsible for spearheading, amongst other initiatives.

“The experience and skills Enzo brings to Telkom will not only boost our marketing capability, but will enhance our capacity to continuously develop our prowess in this critical area of the business,” said Telkom CEO, Sipho Maseko.

Scarcella has spent the last 18 years managing some of South Africa’s biggest brands, including Castle Lager, M-Net and Edgars.

For the past five years he has directed the Vodacom brand, including the brand’s migration from blue to red, as Managing Executive of Marketing

More business news

Vodacom executive resigns, may join Telkom

BlackBerry bidders to carve up business: sources

Apple shares tumble as new iPhones fizzle

Top tech companies to work for in South Africa

Tags: Active, enzo scarcella, Sipho Maseko, Telkom, Vodacom

Free Email Newsletter:
Subscribe

Shutterstock is the image partner of MyBroadband – technology images can be found here

Join the conversation

Connect with MyBB

twitterfacebookandroidappleblackberrynewsletterfeed

Poll

Do you have a generator or battery bank at home to guard against load-shedding?

View Results

Loading ... Loading ...

More News

ADSL data use: Cape Town versus Gauteng

ADSL

There is a difference in how people in Gauteng, Cape Town, and Durban use the Internet – here are some stats

Samsung Galaxy A3, A5 prices in South Africa

Samsung Galaxy A5

Samsung South Africa has announced the recommended retail prices of the Galaxy A3 and A5

Mxit’s big battle against WhatsApp, Facebook

Mxit new logo

Mxit is struggling to stay relevant in the South African mobile messaging market, where big international players are dominating

Budget dual-SIM phones in SA: shootout

Microsoft Lumia 532

We compare several budget dual-SIM phones avaliable in, or on their way to, SA

Free MyBroadband Newsletter:
Subscribe
X
bool(true)