Research ICT Africa has released its latest pricing policy report, which shows that Cell C offers the best value to mobile contract customers.
The Postpaid Value Index (PVI) measures the value a customer gets for the monthly subscription price they pay, in terms of bundled minutes, SMS, and data.
When the price of a plan increases – or there is a decrease in the number of bundled minutes, SMS, or data – the value of that plan declines.
Both MTN and Vodacom’s average value offerings on the PVI have dropped between Q2 2015, when the mid-contract price increases were instituted, and Q1 2016.
The average value offerings from all the smaller operators – Cell C, me&you mobile, Telkom, and Virgin Mobile – have increased in the same time frame.
The report shows that Cell C offers the highest average contract value, followed by me&you mobile, and Telkom.
Top three contracts by price bracket
The table below lists the top three contracts, as measured by the PVI, by monthly price ranges from Vodacom, MTN, Cell C, Telkom, Virgin Mobile, and me&you mobile.
The products are grouped by price and then ranked, and the top three are selected.