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Red to replace Vodacom’s blue in April
| Staff Writer | March 16, 2011 | No comments |
Staff Writer
MyBroadband’s Staff Writer is directly plugged into the South African Internet backbone, and spits out press releases and other news as he receives it. ...
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Vodacom is set to unveil its new branding early next month, and indications are that it will have a distinct Vodafone feel to it
In May 2009 Vodafone increased its stake in Vodacom to 65% – giving the UK based cellular giant control over Vodacom and removing Telkom as a shareholder.
Since then Vodacom has increasingly launched various Vodafone branded products, but to date the company kept its blue and green branding.
Vodacom CEO Pieter Uys recently said that the company is planning a new marketing campaign in April, and it is no secret that the company will unveil a more Vodafone centric brand.
This is likely to include red replacing Vodacom’s traditional blue branding, starting to use the Vodafone’s inverted red comma and incorporating the “Power to you” slogan.
April 1 seems to be the official launch date, with a big branding campaign likely to happen on Sunday 3 April using the Sunday Newspapers as a launch platform.
Many of Vodacom’s partners have already been informed about the planned branding changes to give them time to align their offerings with the new Vodafone centric branding, but strict NDAs are stopping these companies from revealing any details.
A red Vodacom << Do you think it is a good move?
