Vodacom CEO Alan Knott-Craig announced that the mobile operator has launched its own radio station, called Yebo Radio, on 3 November. Vodacom built its own studios in the Vodaworld building in Midrand to host this radio station.
The Yebo Radio station is currently only available to the company’s staff and retail divisions, but Vodacom plans to stream the service to its 23 Million subscribers country wide.
Knott-Craig said that while not all Vodacom subscribers will listen to the new Yebo Radio station on their cellular phones he is confident that enough people will make use of this new service to drive advertising revenues for the company.
Knott-Craig said that ‘it will make money – it only depends on whether it will be hundreds of millions or billions’.