The new SonyEricsson mobile phones include the K 530, the K 850, the Z 320, and two phones targeting the walkman and mobile music market with their W960 and W910 models.
The K530 is a slim 3G phone that gives full and fast access to the Web, plus performance imaging with a 2 megapixel camera and a variety of news, weather and entertainment features.
The Sony Ericsson K850 is a camera phone sporting a 5 megapixel camera and HSDPA connectivity. The Z 320, also a camera phone, has a 1.3 megapixel camera and is a clamshell format phone.
The K850 will be available in selected markets from early in the fourth quarter. The Z320 will be available in selected markets from the third quarter.
The W960 is a 3G phone with 8 gigabyte of memory and can store up to 8 000 songs. The W910 phone sports HSDPA mobile broadband capabilities and comes with a 1 GB memory stick which can store up to 900 songs. The W960 and W910 are expected in the fourth quarter of this year.
Sony Ericsson also launched various new accessories, including a Stereo Bluetooth Headset HBH-DS200, Stereo Portable Handsfree HPM-90, Stereo Portable Handsfree HPM-83, FM Music Transmitter MMR-70 and the Stereo Bluetooth Headset HBH-DS200.
“If you love music then you appreciate good audio quality and you want nothing to come between you and your favourite tunes,” says Jacob Sten, Head of PBU Accessories at Sony Ericsson.
“With these great new accessories you really can enjoy great music with exceptional sound at home, at work or on the go. Whether you’re into heavy metal, light pop, classical or R&B, just put your music on your phone and savour it, share it or dance to it.“
The company further announced that it will broaden its range of Bluetooth Watches with three new styles.
“Created together with Fossil this new range of Sony Ericsson MBW-150 Bluetooth watches is truly ahead of its time, bringing together contemporary design and cutting edge Bluetooth technology,” SonyEricsson said.