Flat-rated Nokia data bundle pricing comparison

How does Nashua Mobile’s offering compare to similar – and similarly priced – products?

By - March 8, 2012 Share on LinkedIn
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Nashua Mobile recently launched a flat-rated data package, “Xtreme Data Service” (XDS), for its contract subscribers who use certain Nokia devices that will cost them R59 per month.

The service is intended for web browsing, e-mail, instant messaging, and social networking. Nashua Mobile goes so far as to specifically list that latest Nokia web browser, Facebook, Twitter, LinkedIn, WhatsApp, Facebook Chat, and MXit as the applications supported.

XDS limits subscribers to speeds of 512kbps from the get-go, and users are throttled after hitting certain fair usage limits.

The XDS fair use policy (FUP) specifies two tiers of data usage thresholds: 100MB and 160MB.

After using 100MB in a month, you’re throttled to a maximum speed of 256kbps and beyond 160MB usage, speeds are limited to 56kbps. These counters are reset at the start of every month.

Comparing Nashua Mobile’s new data deal for Nokia smartphones to other mobile data packages is tricky because there isn’t anything like it available other than BlackBerry Internet Service (BIS).

The table below places the Nashua Mobile XDS service in context by comparing it to similar, or similarly priced mobile data offerings.

Data bundles Cap/FUP Out-of-bundle Cost Provisos
Nashua Mobile Xtreme Data 100MB,160MB N/A R59 Throttled to 512kbps; 256kbps after 100MB usage, 56kbps after 160MB usage, no YouTube, no bulk downloads, no tethering
MTN 75MB contract 75MB R0.65/MB R79
MTN 75MB add-on 75MB R0.65/MB R49
Vodacom MyMeg 100 Standard Contract 100MB R1.00/MB R49
Vodacom MyMeg 100 Standard Prepaid & Top Up 100MB R2.00/MB R49
Cell C Smartdata 100MB 100MB R0.50/MB R50
8ta 100MB bundle 100MB R1.00/MB R40
MTN Nokia Smartphone Pro Service 75MB R0.50/MB R49
MTN Smartphone Pro Service 75MB R0.50/MB R49
MTN Social Networking Service 75MB R0.65/MB R29 FUP only covers m.facebook.com & m.mxit.com
MTN Opera Mini Internet Service 75MB R0.50/MB R35 FUP only covers MTN Opera Mini browser
MTN Uncapped Lite contract 3GB N/A R299 256kbps after FUP threshold
MTN Uncapped Pro contract 10GB N/A R899 384kbps after FUP threshold

As can be seen from the table, XDS is slightly more expensive than the 100MB data bundle offered by most mobile operators. It is also cheaper than the next largest data package, which is typically 250MB/month.

The limitations on XDS may be too much for some to bear, but it presents an interesting alternative to Nokia users from regular data bundles. It will certainly be interesting to see what uptake of the service looks like in the coming months.

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