RIM launches software to accommodate Apple users

Research In Motion launched software that enables its large “enterprise” customers to manage Apple and other rival devices through their servers

April 3, 2012
BlackBerry

Research In Motion on Tuesday launched software that enables its large “enterprise” customers to manage Apple and other rival devices through the same servers as they use for the BlackBerry smartphone and Playbook tablet.

The new Mobile Fusion software, first announced in November, is a recognition by RIM of a growing preference by many users inside big corporations and government to access professional communications over their personal devices, often the Apple iPhone or iPad, or devices running Google’s Android.

RIM, which long dominated the so-called enterprise market, has watched the BlackBerry’s market share steadily erode in recent years. Unable to arrest the trend, the company now aims to generate a fresh revenue stream from it. Mobile Fusion will cost $99 per user to license and $4 per user a month, with discounts available for bulk orders.

In a second announcement on Tuesday that highlights RIM’s eroding market position, it said its PlayBook tablet now boasts 15,000 applications – still just a tiny fraction of the number available on the iPad. One of the biggest complaints about RIM’s products is the dearth of content and applications.

A recent survey from Appcelerator and IDC showed less than 16 percent of developers were “very interested” in creating programs for RIM, compared with 90 percent for Apple and 80 percent for Android.

The Canadian company has sought to win over developers, and it claimed the figure announced on Tuesday was evidence of growth. RIM has more than 70,000 apps in its App World store for either BlackBerry phones or the PlayBook tablet, which compares with 200,000 iPad apps, and half a million for the iPhone.

The BlackBerry has appealed to big organizations because of the water-tight security afforded by the enterprise network. It enables businesses to control access by setting password rules, blocking or pushing access to certain applications and remotely wiping lost or stolen devices.

But that appeal has started to fade. As rival devices have grown in popularity, in part because of the wealth of apps available for them, companies have started to hire third-party management services from the likes of Good Technology and Mobile Iron to replicate the features of RIM’s enterprise network. Fusion is largely RIM’s response to that reality.

Tags: Active, Apple, BlackBerry, playbook, RIM

Free Email Newsletter:
Subscribe

Shutterstock is the image partner of MyBroadband – technology images can be found here

Join the conversation

Connect with MyBB

twitterfacebookandroidappleblackberrynewsletterfeed

Poll

Will you use an LTE service as a primary broadband connection if data costs are low enough?

View Results

Loading ... Loading ...

More News

South Africans shortlisted for UK engineering award

Flag_of_South_Africa

Two South Africans have been shortlisted for an engineering prize that recognises innovation in Africa, the United Kingdom’s Royal Academy of Engineering said on Wednesday

Mark Shuttleworth wins R250 million legal battle again SARB

Mark Shuttleworth

Mark Shuttleworth has succeeded in his R250 million court battle against the South African Reserve Bank

Big win for fibre in South Africa

Gavel and lawyer

The Supreme Court of Appeal has ruled in favour of Dark Fibre Africa in what the company said was a win for South Africa’s fibre industry

The Internet’s most dangerous celebrities

Hacker spyware virus

X Factor judge and pop star Cheryl Cole was named Britain’s “most dangerous celebrity” online Wednesday by a security firm measuring the amount of malicious websites linked to a star’s name

Free MyBroadband Newsletter:
Subscribe
X
bool(true)