Cell C slashes international call costs

Cell C cuts international call costs to five international destinations to 99c per minute on per second billing

May 29, 2012
Cell C 99c

Cell C will cut international call costs to 99c per minute on per second billing effective 30 May 2012. Cell C announced a new promotion that sees non–VOIP call rates to five international destinations – UK, USA, China, India and Pakistan – drop to 99c per minute with per second billing. The promotion runs until 31 August 2012.

“We wanted to give our customers a simple, attractive, high quality international voice rate. Simple insofar as it applies to fixed and mobile networks in the various countries, and is at our landmark 99c per minute rate on per second billing,” said Cell C CEO Alan Knott-Craig.

“We are not using VOIP, but pure circuit switching ensuring the best voice quality possible.  Once again, we are offering the most competitive non-VOIP rate in the market with no hidden costs or any ambiguous terms and conditions. Any of our customers, whether they are prepaid, hybrid, or postpaid will automatically be billed at the new rate. No special or new sim card is required,” says Cell C CEO Alan Knott-Craig.

According to Cell C the promotional rate is an effective 91% reduction in Cell C’s call rates to the UK, USA, China, India and Pakistan and represents a 72% saving when compared to the rates offered by its competitors in the mobile market.

The countries that are included in the promotion are five of the most popular international calling destinations outside the borders of Africa.  The 99c per minute rate applies regardless of the time the call is made.

“Should our customers be happy with the new international rates, which are now the same price as a local call, then we will notify ICASA of our intention to make them fixed rates. We will also add another 16 countries at 99c per minute on per second billing on 1 July 2012,” said Knott-Craig.

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Tags: Alan Knott-Craig, Cell C, Headline

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