In May this year Vodacom launched its Yebo4Less service, promising subscribers up to 99% off Vodacom-to-Vodacom calls, and up to 65% off calls to other networks.
The Yebo4Less service is free to all Vodacom prepaid subscribers and the discounts are applicable to voice and 3G video calls.
One of the criticisms of the service was that it does not apply to contract customers, and this is something that Vodacom has now partly addressed in its latest Yebo4Less offering.
From 1 October Yebo4Less Top Up customers can get up to 99% off calls to all networks. The Yebo4Less service comes in two flavours, namely a Top Up 99 for R 99.00 per month and Top Up 199 for R 199.00 per month.
Apart from the fact that the Yebo4Less discounts are available to some contract customers, another positive development is that subscribers can expect up to 99% off calls calls to all networks. On the current Yebo4Less prepaid service discounts to other networks are capped at 65%.
It is however not clear how Vodacom are able to offer a 99% discounts on off-net calls where high interconnect rates mean that the company will be making a loss on calls during 99% discounted periods.
MTN was the first cellular operator to launch a variable discount service when it introduced its MTN Zone offering in February this year. Since then the cellular provider has beefed up its MTN Zone service, but it looks like MTN is planning even bigger pricing changes.
MTN is preparing for a big launch which the cellular operator promises will ‘revolutionize the way people communicate’. It is not clear what exactly MTN is planning, but industry speculation suggests that it will involve new price plans.