Mxit’s big plans for 2013

Mxit has put a new management structure in place to support its ambitious goals for 2013

Staff Writer

January 21, 2013

Mxit has announced a new executive team which will drive the company forward in its quest to double its user base in 2013.

Last week Mxit announced the official appointment of Vincent Maher as Chief Marketing Officer, Andrew Davies as Chief Operating Officer, and Richard Newton as Chief Financial Offer.

These executives will support CEO Francois Swart in the company’s quest to grow its subscriber base and extend into various other market segments.

Mxit is already making waves. Mxit’s latest Android application has been unveiled, and the company has also developed an app to access Twitter via Mxit.

The mobile platform is also getting ready for releasing a movie on Mxit in February. “It’s via an app called ‘Cinemo’ and the movie is broken into 4 minute ‘episodes’ with one episode appearing every day until its finished,” explains Mxit spokesperson Sarah Rice.

“I think the potential for it to introduce new revenue and distribution models for local film makers is really amazing,” said Rice.