Mxit has announced a new executive team which will drive the company forward in its quest to double its user base in 2013.
These executives will support CEO Francois Swart in the company’s quest to grow its subscriber base and extend into various other market segments.
The mobile platform is also getting ready for releasing a movie on Mxit in February. “It’s via an app called ‘Cinemo’ and the movie is broken into 4 minute ‘episodes’ with one episode appearing every day until its finished,” explains Mxit spokesperson Sarah Rice.
“I think the potential for it to introduce new revenue and distribution models for local film makers is really amazing,” said Rice.