8ta to rebrand as Telkom Mobile

The 8ta brand will progressively be changed to Telkom Mobile

By - March 1, 2013
8ta Telkom

Telkom is planning to rebrand 8ta as Telkom Mobile, partly because of Telkom’s strong convergence strategy.

In an e-mail to staff Telkom Mobile MD Attila Vitai said that a decision has been taken that the 8ta brand will progressively be changed to Telkom Mobile.

“As you know, the Telkom brand is well-established in South Africa. You are also aware that convergence is a critical focus area of the Telkom strategy,” said Vitai.

“As we continue to execute our strategy and pursue the convergence agenda, it is important to leverage off the strong Telkom brand equity and our unsurpassed network infrastructure, which includes the mobile network.”

Vitai added that the 8ta leadership team has engaged with Telkom’s exco and the Telkom Board to consider the benefits of creating stronger alignment between the 8ta and Telkom brands.

“By creating Telkom Mobile we will support the group-wide convergence strategy and drive greater alignment,” said Vitai.

“It should be understood that a rebranding initiative is a process and not an event. As the process unfolds, we will continue to provide you with information.”

Attila Vitai - Telkom Mobile MD

Attila Vitai – Telkom Mobile MD

In an official statement Telkom said that its leadership is confident that the mobile operation has strong prospects for the future.

“We have launched the most competitive prepaid rate in the market. This sets the tone for further product announcements planned over the next weeks,” Telkom said in a press statement.

The company said it is planning a media session to elaborate on the rebranding of 8ta.

More cellular news

8ta powered by Telkom

Heita! and the Zulus chasing white okes

Heita = Telkom Mobile

A new home for 8ta

Forum discussion

Shutterstock is the image partner of MyBroadband – more technology images

Join the conversation

Connect with Us

androidappletwitterfacebookgoogleplusfeednewsletter

Poll

Do you think all South Africans should move to prepaid electricity?

View Results

Loading ... Loading ...

More News

Eskom load shedding forecast for the week

Eskom switch

Eskom’s latest power bulletin shows that electricity demand is expected to surpass supply until the end of the week.

Stage 1 load shedding kicks in

Stage 1 load shedding Eskom

Eskom has announced that it would implement Stage 1 load shedding on 5 May.

Should all Eskom customers move to prepaid electricity?

Eskom

The Eskom CEO suggested that all Eskom customers who currently have credit meters, and pay for electricity monthly, must change to prepaid electricity.

Eskom lost R400m a year to electricity syndicate

Eskom Darkness

Eskom in Limpopo said its revenue has increased since the arrest of members of a prepaid electricity syndicate.

X

Newsletter Subscription


Name
Email *
Enter the following to confirm your subscription *
Captcha image


Free MyBroadband Newsletter
Subscribe
X
bool(true)