8ta to rebrand as Telkom Mobile

The 8ta brand will progressively be changed to Telkom Mobile

By - March 1, 2013 Share on LinkedIn
8ta Telkom

Telkom is planning to rebrand 8ta as Telkom Mobile, partly because of Telkom’s strong convergence strategy.

In an e-mail to staff Telkom Mobile MD Attila Vitai said that a decision has been taken that the 8ta brand will progressively be changed to Telkom Mobile.

“As you know, the Telkom brand is well-established in South Africa. You are also aware that convergence is a critical focus area of the Telkom strategy,” said Vitai.

“As we continue to execute our strategy and pursue the convergence agenda, it is important to leverage off the strong Telkom brand equity and our unsurpassed network infrastructure, which includes the mobile network.”

Vitai added that the 8ta leadership team has engaged with Telkom’s exco and the Telkom Board to consider the benefits of creating stronger alignment between the 8ta and Telkom brands.

“By creating Telkom Mobile we will support the group-wide convergence strategy and drive greater alignment,” said Vitai.

“It should be understood that a rebranding initiative is a process and not an event. As the process unfolds, we will continue to provide you with information.”

Attila Vitai - Telkom Mobile MD

Attila Vitai – Telkom Mobile MD

In an official statement Telkom said that its leadership is confident that the mobile operation has strong prospects for the future.

“We have launched the most competitive prepaid rate in the market. This sets the tone for further product announcements planned over the next weeks,” Telkom said in a press statement.

The company said it is planning a media session to elaborate on the rebranding of 8ta.

More cellular news

8ta powered by Telkom

Heita! and the Zulus chasing white okes

Heita = Telkom Mobile

A new home for 8ta

Share your thoughts

Join the conversation

Connect with Us

androidappletwitterfacebookgoogleplusfeednewsletter

Poll

Do you think Vodacom, MTN, and Cell C will cut their mobile data prices?

View Results

Loading ... Loading ...

More News

Uphold the law with Motsoeneng, ANC tells SABC board

ANC Wireless

The ANC on Monday urged the SABC to ensure it upholds the Western Cape High Court’s ruling against COO Hlaudi Motsoeneng.

Moneyweb headline loss widens to R4.91 million

Business graph chart performance

Moneyweb has reported a headline loss of R4.91m for the financial year ended June 30 2016.

#DataMustFall mobile prices misleading

Mobile operators Telkom MTN Vodacom Cell C MTN

#DataMustFall activists have misled the South African public and media with the figures they presented regarding mobile data prices.

#OpenOurUniversities – Stop the destructive student protests

openouruniversities

The DA has launched a petition to fight against the small group of students who use destruction and violence to keep university campuses shut at all costs.

Free MyBroadband Newsletter
×