8ta to rebrand as Telkom Mobile

The 8ta brand will progressively be changed to Telkom Mobile

March 1, 2013
8ta Telkom

Telkom is planning to rebrand 8ta as Telkom Mobile, partly because of Telkom’s strong convergence strategy.

In an e-mail to staff Telkom Mobile MD Attila Vitai said that a decision has been taken that the 8ta brand will progressively be changed to Telkom Mobile.

“As you know, the Telkom brand is well-established in South Africa. You are also aware that convergence is a critical focus area of the Telkom strategy,” said Vitai.

“As we continue to execute our strategy and pursue the convergence agenda, it is important to leverage off the strong Telkom brand equity and our unsurpassed network infrastructure, which includes the mobile network.”

Vitai added that the 8ta leadership team has engaged with Telkom’s exco and the Telkom Board to consider the benefits of creating stronger alignment between the 8ta and Telkom brands.

“By creating Telkom Mobile we will support the group-wide convergence strategy and drive greater alignment,” said Vitai.

“It should be understood that a rebranding initiative is a process and not an event. As the process unfolds, we will continue to provide you with information.”

Attila Vitai - Telkom Mobile MD

Attila Vitai – Telkom Mobile MD

In an official statement Telkom said that its leadership is confident that the mobile operation has strong prospects for the future.

“We have launched the most competitive prepaid rate in the market. This sets the tone for further product announcements planned over the next weeks,” Telkom said in a press statement.

The company said it is planning a media session to elaborate on the rebranding of 8ta.

More cellular news

8ta powered by Telkom

Heita! and the Zulus chasing white okes

Heita = Telkom Mobile

A new home for 8ta

Tags: 8ta, Headline, Telkom, Telkom Mobile

Anonymous News Tip
Free Email Newsletter:
Subscribe
X

Anonymous News Tip






Captcha image
Not readable? Change text.

sending

Shutterstock is the image partner of MyBroadband – technology images can be found here

Join the conversation

Connect with MyBB

twitterfacebookandroidappleblackberrynewsletterfeed

Poll

Do you think Cell C's out of bundle data price increase will hurt the company?

View Results

Loading ... Loading ...

More News

We are out of time, but not hopelessly so: SAPS

SAPS

The SA Police Service (SAPS) is out of time to complain against the DA’s election advertisement, but not hopelessly so

Web.za domain to relaunch

Internet

The web.za second level domain is set to relaunch in South Africa

Cell C fails in attack on MTN ad

Mobile Money Product make money

Cell C has lodged an unsuccessful complaint against an MTN advertisement which promises to put a dent in unemployment

MTN SA subscribers, ARPU decline

MTN logo

MTN lost close to 1 million subscribers over the last quarter, while the average revenue per user dropped by 11%

bool(true)