8ta to rebrand as Telkom Mobile

The 8ta brand will progressively be changed to Telkom Mobile

By - March 1, 2013
8ta Telkom

Telkom is planning to rebrand 8ta as Telkom Mobile, partly because of Telkom’s strong convergence strategy.

In an e-mail to staff Telkom Mobile MD Attila Vitai said that a decision has been taken that the 8ta brand will progressively be changed to Telkom Mobile.

“As you know, the Telkom brand is well-established in South Africa. You are also aware that convergence is a critical focus area of the Telkom strategy,” said Vitai.

“As we continue to execute our strategy and pursue the convergence agenda, it is important to leverage off the strong Telkom brand equity and our unsurpassed network infrastructure, which includes the mobile network.”

Vitai added that the 8ta leadership team has engaged with Telkom’s exco and the Telkom Board to consider the benefits of creating stronger alignment between the 8ta and Telkom brands.

“By creating Telkom Mobile we will support the group-wide convergence strategy and drive greater alignment,” said Vitai.

“It should be understood that a rebranding initiative is a process and not an event. As the process unfolds, we will continue to provide you with information.”

Attila Vitai - Telkom Mobile MD

Attila Vitai – Telkom Mobile MD

In an official statement Telkom said that its leadership is confident that the mobile operation has strong prospects for the future.

“We have launched the most competitive prepaid rate in the market. This sets the tone for further product announcements planned over the next weeks,” Telkom said in a press statement.

The company said it is planning a media session to elaborate on the rebranding of 8ta.

More cellular news

8ta powered by Telkom

Heita! and the Zulus chasing white okes

Heita = Telkom Mobile

A new home for 8ta

Share your thoughts

Shutterstock is the image partner of MyBroadband – more technology images

Join the conversation

Connect with Us



Are you going to apply to the WeThinkCode programme?

View Results

Loading ... Loading ...

More News

Watch 100 The Simpsons voices done by 11 actors

The Simpsons

The Simpsons has hundreds of characters, many of whom are voiced by a handful of actors.

How close are we to landing on Mars?

Mars and its atmosphere

Like any long-distance relationship, our love affair with Mars has had its ups and downs.

How to pick the best ADSL package – a beginner’s guide

ADSL text modem network

This guide provides a breakdown as to what novice Internet users need to look out for when purchasing an ADSL package.

Take a look at Kyalami’s latest track upgrades

Kyalami Header

Following a complete revamp of sections of the circuit and its surrounds, the new Kyalami race track is starting to take shape.


Newsletter Subscription

Email *
Enter the following to confirm your subscription *
Captcha image

Free MyBroadband Newsletter