MXit’s registered international user base has passed the 14 million, and the company is confident that it will grow further as the mobile social networking and instant messaging service consolidates its expansion in various markets across the globe.
Herman Heunis, founder and CEO of MXit says “MXit operates in an extremely dynamic market that sets innovation at the very core of its business. We believe that growth and continued success pivots upon the ability to read our users, anticipate global trends and understand exactly what we need to deliver in order to delight users in each of our core markets.”
“We understand that we can’t adopt a ‘one-size-fits-all’ approach to the various international markets, because different cultures, trends and communications landscapes demand different tactics and strategy.”
MXit’s sights are set on increasing its international expansion by increasing its in-country operations to areas that are strategic, financially viable and where there is an opportunity to provide users with mobile features that enhance their lifestyles.
“MXit has already signed strategic alliances and rolled out operations in Indonesia, where it has already amassed over 1.3 million users – as well as the Philippines, Central and South America, the Caribbean, and its own backyard – the African continent,” the company said.
MXit users currently send approximately 35 000 messages per second during peak times and visit the system more than 20 million times per day.