BlackBerry Messenger penetration in SA

Research in Motion reveal how many BlackBerry users actually use BBM

By - March 30, 2012
BlackBerry Messenger (BBM)

In South Africa, 97% of BlackBerry users are also on BlackBerry Messenger, Research in Motion (RIM) recently told MyBroadband.

This new figure gives a better idea of how BlackBerry’s proprietary messaging system has fared against the likes of MXit and 2go.

While MXit claims to have 10 million active users in SA, and 2go says they have 2 million, estimates place the number of active BBM users at around 3.2 million.

It is also interesting to see how these messaging systems compare to the user-bases of social networking sites such as Facebook, Twitter, and LinkedIn.

Social statistics website Socialbakers currently lists South Africa in 31st place in the world Facebook rankings with over 4.8 million users.

In October 2011 Fuseware and World Wide Worx said that 3.2 million South Africans visited the Facebook website over that past year.

The latest statistics on Twitter and LinkedIn usage in SA are also from Fuseware and World Wide Worx, who found that both services have 1.1 million registered users in South Africa.

Of the 1.1 million registered Twitter users in South Africa, 405,000 are active, the research companies said.

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