Apple unveiled their new iPad today (7 March 2012), sporting a retina display (2048×1536 pixels) and a faster processor.
The iPad 3’s display has a resolution of 2048×1536 pixels (over 3.1 million total pixels) at a pixel density of 264 pixels per inch. Apple’s Phil Schiller added that the new iPad also has 44% greater color saturation.
Apple’s new iPad also has a better chip (the A5X chip) and quad-core graphics designed specifically for the retina display.
The iPad 3 has an improved camera, and the device now supports full HD video recording.
When it comes to connectivity the iPad 3 supports LTE with theoretical downlink speeds of up to 73Mbps.
The new iPad is priced at $499 for the entry level 16GB model, increasing to $599 for a 32GB model and $699 for the 64GB model. Users looking for LTE support will pay $129 more for the iPad 3.
The iPad 3 will be available on 16 March 2012.
CEO Tim Cook, presiding over his biggest product launch since 2011’s voice-enabled iPhone 4S, introduced the highly anticipated third iteration of the tablet, which commands upwards of two-thirds of the growing market.
The newest iPad will be capable of operating on a high-speed 4G “LTE” or Long-Term Evolution network. At speeds roughly 10 times faster than current 3G technology, that may help banish the sometimes shaky video quality of older devices.
Apple is betting a 4G-equipped iPad will tempt more U.S. consumers to pay extra for higher-quality video on the go. That, in turn, should give Verizon Wireless and AT&T Inc a revenue boost, analysts say.
Until now, buyers have been reluctant to shell out extra cash even for iPads with slower 3G connections. The cheaper Wi-Fi-only model – with much more limited Web access – is by far Apple’s top-selling one today.
The company is counting on a warm reception to its latest tablet to fend off an increasingly aggressive challenge from Google Inc Android-powered tablets, with Microsoft Corp software-driven devices slated to come soon.
“Everyone’s been wondering who will come out with a product that’s more amazing that the iPad 2,” Cook said.
“Stop wondering: we are.”
The global tablet user base reached 67 million in 2011, according to researcher Strategy Analytics.
Earlier in the session, Cook again held forth on what he called a “post-PC world”, in which users move increasingly away from traditional desktop and laptop computing and toward an array of portable devices.
And he announced that the company’s new $99 Apple TV set-top box, a concept that late CEO Steve Jobs had called a “hobby,” now supports high-definition 1080p screen technology.
“Last year alone we sold 172 million post-PC devices,” Cook told the audience at the Yerba Buena Center in downtown San Francisco, Apple’s preferred venue for product unveilings.
“And this made up 76 percent of our revenues. This is incredible.”