Samsung unveiled “SurgeSafe+” televisions at its Samsung Africa Forum event held in Cape Town today (22 March 2012).
This is the second generation of the technology, following the launch of “SurgeSafe TV” last year, the Korean electronics company said.
According to Samsung, these TVs boast all the benefits of LED TV, with affordability as a key distinguisher.
Samsung said that SurgeSafe+ was born from the need of African consumers that require products that can withstand the impacts of the African climate, including humidity, lightning and electricity surges.
“The LED TV SurgeSafe+ product range is a market first that has proven to reduce power dependency considerably,“ said Dae Hee Kim, regional product manager at Samsung Africa. “Additionally, picture quality of these TVs is a sure differentiating factor that we believe set us apart in the TV market.”
Jan Vermeulen is a guest of Samsung at Samsung Africa Forum 2012