Samsung South Africa plans to launch major specials on certain television models over the next 30 days, Matthew Thackrah, business leader for consumer electronics at Samsung SA, recently told MyBroadband.
This is because Samsung would like to create space for their 2012 range of TVs that are set to go on sale from April.
Thackrah said that they plan to bring a whole line-up of 38 new models to the South African market, from their premium ES8000 TV down to the Samsung EA5000.
Samsung’s new range of TVs will be pre-dominantly focused on LED-backlit models, Thackrah said, though there will be a strong line-up of plasma displays.
Only 2 new LCD models will be making their way to SA this year, Thackrah said.
The new range of “Eco TV” LED or “value LED”, which boasts Samsung’s new SurgeSafe+ technology, is set to hit the local market in April 2012, while the normal “slim” LED TVs will follow in May.
Thackrah explained that their range of “Eco TV” LEDs are slightly thicker as they are backlit rather than sidelit. These TVs are aimed at offering consumers LED picture quality at a lower price, at the cost of increased thickness, Thackrah added.
Asked about the price difference between Samsung’s two ranges of LED TVs, Thackrah said that a “starting point” slim LED TV would be about 15% more expensive than their eco LED products.
Jan Vermeulen was a guest of Samsung at Samsung Africa Forum 2012