iPad beats Android in tablet sales

Apple’s iPad outmuscled its Android-powered tablet computer rivals in early 2012

May 3, 2012
android_versus_ios

Apple’s iPad outmuscled its Android-powered tablet computer rivals in early 2012, in a global market suffering from post-holiday hangover, a survey showed Thursday.

Global shipments of tablet devices and e-readers slumped 38.4 percent in the first three months of 2012 to 17.4 million, compared with a fourth quarter pumped up by the holiday gift-giving season, according to research firm IDC.

But year-over-year, tablet sales were up a whopping 120 percent, in a market shifting away from desktop and laptop computers.

“Apple reasserted its dominance in the market this quarter, driving huge shipment totals at a time when all but a few Android vendors saw their numbers drop precipitously after posting big gains during the holiday buying season,” said Tom Mainelli of IDC.

“Apple’s move to position the iPad as an all-purpose tablet, instead of just a content consumption device, is resonating with consumers as well as educational and commercial buyers. And its decision to keep a lower-priced iPad 2 in the market after it launched the new iPad in March seems to be paying off as well.”

Apple shipped 11.8 million iPads during the quarter, down from 15.4 million units in the fourth quarter of 2011, as its worldwide share rose to 68 percent from 54.7 percent.

Amazon saw a precipitous drop to four percent of the market, compared with 16.8 percent in the fourth quarter, and slipped to third place overall.

Samsung jumped ahead of Amazon to second place overall while Lenovo vaulted into the number four spot, followed by Barnes & Noble’s Nook at number five.

Although total Android shipments were down sharply in the quarter, IDC said it sees a rebound with companies such as Samsung and Lenovo beginning to gain traction with new products.

“It seems some of the mainstream Android vendors are finally beginning to grasp a fact that Amazon, B&N, and Pandigital figured out early on: Namely, to compete in the media tablet market with Apple, they must offer their products at notably lower price points,” Mainelli said.

“We expect a new, larger-screened device from Amazon at a typically aggressive price point, and Google will enter the market with an inexpensive, co-branded ASUS tablet designed to compete directly on price with Amazon’s Kindle Fire.”

The impact of Microsoft Windows 8- and Windows RT-based tablets, which are widely expected to ship into the market by the fourth quarter, is not yet clear, IDC said.

“The worldwide tablet market is entering a new phase in the second half of 2012 that will undoubtedly reshape the competitive landscape,” said IDC’s Bob O’Donnell.

“While Apple will continue to sit comfortably on the top for now, the battle for the next several positions is going to be fierce. Throw in Ultrabooks, the launch of Windows 8, and a few surprise product launches, and you have all the makings of an incredible 2012 holiday shopping season.”

Tags: Active, Android, Apple, Google, iPad

Free Email Newsletter:
Subscribe

Shutterstock is the image partner of MyBroadband – technology images can be found here

Join the conversation

Connect with MyBB

twitterfacebookandroidappleblackberrynewsletterfeed

Poll

If you can get 40Mbps VDSL or 100Mbps fibre broadband in your region, will you purchase this service?

View Results

Loading ... Loading ...

More News

Smartphone apps stop aching fingers, auto-correct mistakes

BlackBerry Passport keyboard

New smartphone apps aim to solve the problem of keyboards causing aching fingers or auto-correct resulting in embarrassing blunders

Telkom LTE works on iPhone 5s

iPhone 5s showing iOS 8

Apple appears to have enabled support for Telkom’s mobile LTE network on the iPhone 5s

Cell C will fight new call termination rates: CEO

mobile operator punch fight MTN Cell C Vodacom Telkom

The CEO of Cell C has stated the company’s intent to legally challenge Icasa’s new call termination rates

EBay to spin off PayPal

PayPal

EBay Inc said it would spin off PayPal, its fast-growing payments business, into a publicly traded company in the second half of 2015

Free MyBroadband Newsletter:
Subscribe
X
bool(true)