The 2012 Sunday Times Top Brands survey results were released recently, revealing that the iPhone is the top business cellphone brand while Nokia reigns supreme in the consumer phone market.
The Top Brands survey, conducted by TNS Research Surveys, assessed the strength of brands in South Africa using various criteria, including familiarity, brand rating and experience, and public perception.
According to the survey, Apple’s iPhone is the top brand in the business mobile phone market, followed by BlackBerry, Nokia and Samsung.
In the consumer market Nokia is the top brand, followed by BlackBerry, Samsung and LG. The full list of consumer cellphone brands are:
- Sony Ericsson
The survey further revealed that the iPad is the top tablet PC brand, followed by Samsung’s Galaxy Tab.