While a fourth generation iPad (iPad 4) will cost you more than its predecessor (iPad 3), South African prices for the popular device remain competitive when compared to those in Europe.
Prices advertised in the United States are lower, but they don’t include any form of sales tax. Sales taxes vary by state and county and range from 0% to 11% or more. VAT in South Africa is 14%.
Official distributors of Apple products in South Africa, Core Group, announced the prices for the iPad 4 on Friday (7 December 2012).
Apple’s latest tablet PC will also go on sale this weekend (8–9 December 2012), Core said.
The table below shows the launch prices of the iPad 4, iPad 3 and iPad 2 in South Africa along with the international pricing of the iPad 4 converted using the listed exchange rates:
| iPad model | iPad 4 | iPad 3 launch | iPad 2 launch | iPad 4 US | iPad 4 UK | iPad 4 EU (DE/NL) |
| 16GB Wi-Fi | R5,199 | R4,999 | R4,399 | R4,346 ($499) | R5,574 (£399) | R5,619 (€499) |
| 32GB Wi-Fi | R6,399 | R5,999 | R5,399 | R5,217 ($599) | R6,692 (£479) | R6,745 (€599) |
| 64GB Wi-Fi | R7,399 | R6,999 | R6,399 | R6,088 ($699) | R7,809 (£559) | R7,871 (€699) |
| 16GB Wi-Fi + Cellular | R6,499 | R6,299 | R5,599 | R5,479 ($629) | R6,971 (£499) | R7,083 (€629) |
| 32GB Wi-Fi + Cellular | R7,499 | R7,299 | R6,599 | R6,350 ($729) | R8,088 (£579) | R8,209 (€729) |
| 64GB Wi-Fi + Cellular | R8,599 | R8,299 | R7,599 | R7,221 ($829) | R9,206 (£659) | R9,335 (€829) |
| Exchange rate | N/A | R8.71/$ | R13.97/£ | R11.26/€ | ||
| US prices are quoted excluding sales tax while the prices from the UK and EU prices already include VAT. | ||||||
It’s interesting to view the fluctuations in prices in the context of the performance of the Rand against the US Dollar.
The graph below shows the USD/ZAR exchange rate with the local launch dates of the Apple iPad 2, 3, and 4 overlaid:
ZAR/USD exchange 2011-2012 rate graph with iPad dates superimposed
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