Nokia 105 for under R200

Nokia has launched a low-cost phone to shore up its position in the basic handset market

By - February 25, 2013
Nokia 105

Nokia launched a 15-euro phone to shore up its position in the basic handset market, where it has lost share while it focused on developing expensive smartphones.

The Nokia 105, introduced at the Mobile World Congress in Barcelona to go on sale later this quarter, is the successor to the 1280, which sold more than 100 million units, the company said.

It also unveiled a 65-euro phone with some Internet access and lower-priced versions of its Lumia smartphones, filling in the gaps in its product line-up between its high-end Lumia devices that run Microsoft software and its mid-tier Asha feature phones.

The latest products show the Finnish mobile phone maker returning its attention to the cheaper end of the market, where it still makes a bulk of its handset revenue, as well as broadening the appeal of its Lumia range.

The company is struggling to catch up with Apple and Samsung in smartphones, while also losing share in the low-end market.

(Reporting by Paul Sandle and Ritsuko Ando)

Nokia 105

Nokia 105

More smartphone and cellular news

Galaxy S4 smartphone stomps on Apple’s turf

More cellular rate cuts expected

Bye bye BIS

HTC One unveiled

10 best smartphone apps

Forum discussion

Shutterstock is the image partner of MyBroadband – more technology images

Join the conversation

Connect with Us

androidappletwitterfacebookgoogleplusfeednewsletter

Poll

Do you think pirated movies and TV shows are of inferior quality to HD satellite TV services such as DStv, StarSat, and OpenView HD?

View Results

Loading ... Loading ...

More News

Watch the Lexus hoverboard in action

Lexus hoverboard header

Lexus has released a video showing its hoverboard being tested at a skatepark.

DStv takes aim at online piracy

Music pirate piracy

MultiChoice’s latest DStv Box Office campaign highlights some of the pitfalls of pirated movies and illegal DVDs.

Telkom CEO’s letter to staff about their plans to buy BCX

Sipho Maseko

Telkom CEO Sipho Maseko said that acquiring BCX will help them to grow beyond their core business of connectivity – here is what he told staff.

MTN South Africa’s revenue declines, but data a big winner

MTN Business Card

MTN’s latest results show that the company has struggled in South Africa over the last six months, but data continues to show strong growth.

X

Newsletter Subscription


Name
Email *
Enter the following to confirm your subscription *
Captcha image


Free MyBroadband Newsletter
Subscribe
X