Amazon set-top box to challenge Apple TV

Amazon will release a set-top TV box later this year that will stream video over the Internet, challenging the Apple TV device

April 25, 2013
Amazon.com logo

Amazon.com Inc will release a set-top TV box later this year that will stream video over the Internet, challenging Apple Inc’s Apple TV device and a similar gadget sold by start-up Roku, Bloomberg Businessweek reported on Wednesday.

The box will plug into TVs and give viewers access to Amazon’s digital video content, which the company has been expanding, BloombergBusinessweek said, citing three unidentified people familiar with the project.

An Amazon spokesman did not immediately respond to a request for comment.

Amazon’s video content is already available on other set-top devices, including Roku. Building its own gadget will help Amazon put the content more directly in front of consumers and give developers another reason to create apps for Amazon’s digital platform, BloombergBusinessweek said.

The set-top box is being developed by Amazon’s Lab126 division, based in Cupertino, California, near Apple’s headquarters. It’s being run by Malachy Moynihan, a former vice president of emerging video products at Cisco Systems Inc, BloombergBusinessweek added.

(Reporting by Alistair Barr; Editing by Carol Bishopric)

More gadget news

Microsoft Surface SA launch window announced

Google Glass specs officially unveiled

Sony 4K TV: 55-inch, 65-inch prices announced

Tags: Active, Amazon, Apple, Apple TV

Free Email Newsletter:
Subscribe

Shutterstock is the image partner of MyBroadband – technology images can be found here

Join the conversation

Connect with MyBB

twitterfacebookandroidappleblackberrynewsletterfeed

Poll

Will you use an LTE service as a primary broadband connection if data costs are low enough?

View Results

Loading ... Loading ...

More News

Biggest salaries in SA telecoms

Rich man

The top earning telecommunications CEO in South Africa received a total pay package of R48 million

Shuttleworth R250 million to fight SA government in concourt

Mark Shuttleworth

South African IT billionaire Mark Shuttleworth says he intends to put a sum of R250 million into a trust to address constitutional rights of African citizens

Zuma decision caused missed deadline: Broadband Infraco

Broadband Infraco

The state-owned fibre operator has explained why it missed its reporting deadline

Sights and sounds of the 2014 MyBroadband conference

MyBroadband conference stage

The 2014 MyBroadband conference took place at Gallagher Estate in Midrand recently – this is what attendees experienced

Free MyBroadband Newsletter:
Subscribe
X
bool(true)