Sony wants a go at GoPro in South Africa

Sony has revealed a local recommended retail price and expected launch date for its Action Cam

May 17, 2013
Sony Action Cam

Local reps for Japanese electronics maker Sony were careful not to use the names of their competitors during the recent “Sony Conference for Africa” in Cape Town, but the message was clear:

“Everything they can do, we can do better.” (With apologies to Irving Berlin, and Annie get your gun aficionados everywhere.)

The Sony Action Cam was similarly pitched to take its “competitor” head on. But let’s not beat about the bush: in the world of the action camera, said “competitor” is GoPro.

Other brands (Contour, Drift, Polaroid) have come onto the scene with their own action cams, but GoPro remains the one to beat.

In South Africa, Sony plans to introduce its Action Cam at retail stores for a recommended price of R3,499, brand manager of Handycam and Action Cam for Sony South Africa, Kerry van der Sandt, told MyBroadband.

Sony Action Cam retail display

Sony Action Cam retail display

This positions the Sony Action Cam to be slightly more expensive than the cheapest “White Edition” of the GoPro Hero3 line of cameras, but somewhat cheaper than the “Silver Edition”.

Van der Sandt went on to explain that the device is already in the South African market, but they plan a big retail push for the middle of June 2013 involving displays being placed inside stores, such as the one pictured above.

Online retailers such as Orms Direct already list the Sony Action Cam for just under R3,200, while the GoPro Hero3 White Edition can be had for around R3,000.

Sony 4K ultra-HD TVs: SA launch window

TV prices in South Africa: why the increase?

Sony extended warranty announced for South Africa

Tags: GoPro, Headline, Kerry van der Sandt, Sony, Sony Action Cam

Free Email Newsletter:
Subscribe

Shutterstock is the image partner of MyBroadband – technology images can be found here

Join the conversation

Connect with MyBB

twitterfacebookandroidappleblackberrynewsletterfeed

Poll

Do you think you are paid enough in your job?

View Results

Loading ... Loading ...

More News

SABC not biased on Israel-Gaza conflict

SABC Freddie Mercury Another One Bites the Dust

The SABC was not biased in its news reports on the Israel-Gaza conflict, the Broadcasting Complaints Commission of SA said on Monday

Afrihost ADSL network upgrades

Afrihost adsl

Many Afrihost customers are complaining about slow ADSL speeds and network problems – here is what Afrihost is doing

Paralyzed man walks at own wedding with robot exoskeleton

Wearable robot

Matt Ficarra has been paralyzed from the chest down since an accident three years ago, but that didn’t stop him from walking down the aisle at his wedding

Microsoft to launch smartwatch: report

A man tries out a Samsung Electronics' Galaxy Gear smartwatch at the company's headquarters in Seoul October 21, 2013. South Korea's Samsung Electronics Co Ltd's quarterly operating profit matched estimates with a 26 percent rise to a new record, powered by a strong recovery in its memory chip business as smartphone sales growth eases sharply. Picture taken October 21, 2013.   REUTERS/Kim Hong-Ji (SOUTH KOREA - Tags: BUSINESS)

Microsoft Corp. is preparing to launch a smartwatch within the next few weeks that will passively track a user’s heart rate and work across different mobile platforms

Free MyBroadband Newsletter:
Subscribe
X
bool(true)