Sony wants a go at GoPro in South Africa

Sony has revealed a local recommended retail price and expected launch date for its Action Cam

Sony Action Cam

Local reps for Japanese electronics maker Sony were careful not to use the names of their competitors during the recent “Sony Conference for Africa” in Cape Town, but the message was clear:

“Everything they can do, we can do better.” (With apologies to Irving Berlin, and Annie get your gun aficionados everywhere.)

The Sony Action Cam was similarly pitched to take its “competitor” head on. But let’s not beat about the bush: in the world of the action camera, said “competitor” is GoPro.

Other brands (Contour, Drift, Polaroid) have come onto the scene with their own action cams, but GoPro remains the one to beat.

In South Africa, Sony plans to introduce its Action Cam at retail stores for a recommended price of R3,499, brand manager of Handycam and Action Cam for Sony South Africa, Kerry van der Sandt, told MyBroadband.

Sony Action Cam retail display

Sony Action Cam retail display

This positions the Sony Action Cam to be slightly more expensive than the cheapest “White Edition” of the GoPro Hero3 line of cameras, but somewhat cheaper than the “Silver Edition”.

Van der Sandt went on to explain that the device is already in the South African market, but they plan a big retail push for the middle of June 2013 involving displays being placed inside stores, such as the one pictured above.

Online retailers such as Orms Direct already list the Sony Action Cam for just under R3,200, while the GoPro Hero3 White Edition can be had for around R3,000.

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