Sony wants a go at GoPro in South Africa

Sony has revealed a local recommended retail price and expected launch date for its Action Cam

By - May 17, 2013
Sony Action Cam

Local reps for Japanese electronics maker Sony were careful not to use the names of their competitors during the recent “Sony Conference for Africa” in Cape Town, but the message was clear:

“Everything they can do, we can do better.” (With apologies to Irving Berlin, and Annie get your gun aficionados everywhere.)

The Sony Action Cam was similarly pitched to take its “competitor” head on. But let’s not beat about the bush: in the world of the action camera, said “competitor” is GoPro.

Other brands (Contour, Drift, Polaroid) have come onto the scene with their own action cams, but GoPro remains the one to beat.

In South Africa, Sony plans to introduce its Action Cam at retail stores for a recommended price of R3,499, brand manager of Handycam and Action Cam for Sony South Africa, Kerry van der Sandt, told MyBroadband.

Sony Action Cam retail display

Sony Action Cam retail display

This positions the Sony Action Cam to be slightly more expensive than the cheapest “White Edition” of the GoPro Hero3 line of cameras, but somewhat cheaper than the “Silver Edition”.

Van der Sandt went on to explain that the device is already in the South African market, but they plan a big retail push for the middle of June 2013 involving displays being placed inside stores, such as the one pictured above.

Online retailers such as Orms Direct already list the Sony Action Cam for just under R3,200, while the GoPro Hero3 White Edition can be had for around R3,000.

Sony 4K ultra-HD TVs: SA launch window

TV prices in South Africa: why the increase?

Sony extended warranty announced for South Africa

Share your thoughts

Shutterstock is the image partner of MyBroadband – more technology images

Join the conversation

Connect with Us

androidappletwitterfacebookgoogleplusfeednewsletter

Poll

Would you rather be single, or have a robot partner on Valentine's Day?

View Results

Loading ... Loading ...

More News

Here are the Tesla Powerwall systems you can buy in South Africa

Tesla Powerwall

There are four Tesla Powerwall solutions that will officially go to market in South Africa, said Rubicon.

Why free University in South Africa will be a massive mistake

Graduation high school university

The idea of free higher public education, or what student activists have termed “#FeesMustFall”, is appealing. It is also, however, inherently regressive.

Why gravitational waves are such a big deal

Gravitaional waves

Scientists working at the LIGO experiment in the US have for the first time detected elusive ripples in the fabric of space and time known as gravitational waves.

This simple infographic shows who South Africa’s Internet users are

Africa internet connectivity

The latest Effective Measure statistics reveal who South Africa’s Internet users are, using an easy-to-understand infographic.

X

Newsletter Subscription


Name
Email *
Enter the following to confirm your subscription *
Captcha image


Free MyBroadband Newsletter
Subscribe
x