Korean electronics manufacturers and arch-rivals Samsung and LG have both showed off ultra high definition (UHD) televisions with flexible panels at CES 2014 in Las Vegas.
While both companies used organic light emitting diode (OLED) technology in their sets, Samsung opted for a design where an 85-inch TV can transform from a flat screen to a curved display.
LG, on the other hand, went with a 77-inch TV that lets the user change the curvature of the screen with buttons on its remote control.
“LG’s Flexible OLED TV is a product that has to be seen to be believed,” said H. H. (Hyun-hwoi) Ha, president and CEO of LG’s home entertainment company. “What curved is to flat, flexible is to curved.”
The battle for “world first” showpieces between Samsung and LG took a turn for the ridiculous this year when both companies announced that they had the first and largest curved UHD televisions in the world.
Both TVs have 105-inch panels and support a resolution of 5120×2160 pixels.
However, LG’s TV used LED backlighting rather than OLED, and Samsung claimed its TV was the most curved UHD TV at CES 2014.