BT Games unveils XL concept stores

BT Games promises an interactive experience for their customers

By - March 12, 2012
BT Games

Gaming product retailer BT Games has announced their plans for new “concept stores” set to roll out with the opening of the new Blue Route and Tygervalley stores on 29 and 31 March 2012 respectively.

The concept stores will provide customers with an interactive experience prior to making their purchase.

“Instead of just picking up a game off the shelf, customers will actually experience the game on an interactive touch screen, view trailers and read all the latest gaming news”, said Shannon Rogotzki, Operations Director for BT Games in South Africa. “These stores will become our premier signature stores and will be strategically positioned to service larger areas than our current stores.”

BT Games has reaffirmed their support from SA distributors Megarom Interactive, Electronic Arts, Ster Kinekor, Microsoft, Nintendo, Apex Interactive and Blowfish Investments.

Dubbed BT Games “XL” stores, Blue Route and Tygervalley will be the first to appear and the roll‐out will continue through the year in Johannesburg, Pretoria and Durban.

BT Games said they will continue to offer clients regular events, such as pre‐release game play evenings, competitions, and midnight launches.

BT Games has planned many opening specials for Blue Route (valid 29 March) and Tygervalley (valid 31 March), as well as other activities such as competitions, and a “Darth Vader” in‐store appearance.

Share your thoughts

Shutterstock is the image partner of MyBroadband – more technology images

Join the conversation

Connect with Us



Have you bought any Black Friday deals?

View Results

Loading ... Loading ...

More News

Zuma and Bahari to meet over MTN fine: report

MTN logo on building

President Jacob Zuma and Nigerian President Muhammadu Buhari are expected to meet in Johannesburg to discuss MTN’s R74 billion fine

Giraffe recruitment service launching matching algorithm


Giraffe, a free mobile job application platform launched early this year, has hit 70,000 jobseeker applications

Salary, age, and gender of South African Internet users

South Africa flag

The latest Effective Measure statistics reveal how much South African Internet users earn, how old they are, and their gender.

FNB downtime causing payment problems

iPhone 6S FNB

FNB clients complain about payment problems with FNB credit and debit cards, as well as ATM cash withdrawals; FNB helpdesk confirms that they are experiencing issues


Newsletter Subscription

Email *
Enter the following to confirm your subscription *
Captcha image

Free MyBroadband Newsletter