BT Games unveils XL concept stores

BT Games promises an interactive experience for their customers

March 12, 2012
BT Games

Gaming product retailer BT Games has announced their plans for new “concept stores” set to roll out with the opening of the new Blue Route and Tygervalley stores on 29 and 31 March 2012 respectively.

The concept stores will provide customers with an interactive experience prior to making their purchase.

“Instead of just picking up a game off the shelf, customers will actually experience the game on an interactive touch screen, view trailers and read all the latest gaming news”, said Shannon Rogotzki, Operations Director for BT Games in South Africa. “These stores will become our premier signature stores and will be strategically positioned to service larger areas than our current stores.”

BT Games has reaffirmed their support from SA distributors Megarom Interactive, Electronic Arts, Ster Kinekor, Microsoft, Nintendo, Apex Interactive and Blowfish Investments.

Dubbed BT Games “XL” stores, Blue Route and Tygervalley will be the first to appear and the roll‐out will continue through the year in Johannesburg, Pretoria and Durban.

BT Games said they will continue to offer clients regular events, such as pre‐release game play evenings, competitions, and midnight launches.

BT Games has planned many opening specials for Blue Route (valid 29 March) and Tygervalley (valid 31 March), as well as other activities such as competitions, and a “Darth Vader” in‐store appearance.

Tags: Active, BT Games, Gaming, Store

Free Email Newsletter:
Subscribe

Shutterstock is the image partner of MyBroadband – technology images can be found here

Join the conversation

Connect with MyBB

twitterfacebookandroidappleblackberrynewsletterfeed

Poll

Do you think Thuthukile Zuma got the job of chief of staff because her father is the president?

View Results

Loading ... Loading ...

More News

New SA video-on-demand service teases movies, series

Vidi movies and series advertisement

In full-page advertisements in the Sunday Papers, Vidi has promised to offer popular movies and series, including Breaking Bad

Pick n Pay Brand Match saves customers money

Pick n Pay Brand Match

Pick n Pay has launched Brand Match – an application which compares prices of one thousand top-selling branded products with prices in other supermarkets

Telkom CEO Sipho Maseko fake number plate debacle

Sipho Maseko

Telkom chairman Jabu Mabuza fails to clarify the debacle regarding Sipho Maseko’s fake number plate allegations

Ready, aim, click

Hacker matrix code program cyber-criminal

If World War III promises to be digital, we must be as prepared as we can be, writes Bela Bonita Chatterjee

Free MyBroadband Newsletter:
Subscribe
X
bool(true)