Top computer and cellular brands in SA revealed

Rudolph Muller

Rudolph Muller is the editor at MyBroadband and covers telecoms and broadband news. Rudolph comes from an academic background, but left the University of...

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The results of the latest Sunday Times Top Brands Awards, conducted by TNS Research Surveys, were released recently.

The Top Brands survey assessed the strength of brands in South Africa using various criteria, including familiarity, brand rating and experience and public perception.

According to the Sunday Times Top Brands survey Coca-Cola is South Africa’s overall favourite brand, an accolade which the company also claimed last year.  Koo finished second as the country’s overall favourite brand, followed by KFC, Shoprite and Tastic.

When it came to consumer cellphones Nokia reigned supreme, followed by Samsung, BlackBerry, Sony Ericsson, Motorola, LG and Vodafone.

In the business cellphone market Nokia was first again, but here BlackBerry was rated second and the Apple iPhone third.  Sony Ericsson, Samsung and HTC completed the list.

Apple Mac was rated the top computer brand in South Africa, followed by HP and Dell.  The top 10 was completed by Sony Vaio, Acer, IBM, LG, Samsung, Mecer/Mustek and Lenovo.

Vodacom was once again rated the top network provider, followed by MTN, Telkom and Cell C.

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