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MTN and Cell C boost sport sponsorships
| Staff Writer | January 20, 2011 | No comments |
Staff Writer
MyBroadband’s Staff Writer is directly plugged into the South African Internet backbone, and spits out press releases and other news as he receives it. ...
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MTN and Cell C today announced new sponsorship ventures into South African sport
Big sporting events and high profile sports teams in South Africa are often sponsored by Vodacom and MTN, and two announcements today reiterated the value of the support from the cellular providers in the local sporting arena.
In the first announcement, Tour of South Africa organisers revealed that Cell C will be the main sponsor of the inaugural Tour of South Africa, the international professional cycle race which will take place in February this year. This event will be known as The Cell C Tour of South Africa 2011.
“Having a major brand like Cell C as our Title Sponsor is what the Tour of South Africa deserves. A major brand for a major cycling event! We are delighted that they have come on board and look forward to staging a successful international event” said Barry Mocke, CEO Cycling South Africa.
“The timing was perfect. We were looking for something on a national level that aligns to our new strategy and that will appeal to our wide customer base. It is all about speed and offering a world-class experience. The potential that exists between the brands is remarkable – we could not decline the opportunity,” says Simon Camerer, Cell C’s Executive Head of Marketing.
MTN also announced a big sports sponsorship today: MTN South Africa is partnering with the Golden Lions as the team’s main sponsor. The initial deal is for a three-year period with the option to renew.
Speaking at the launch, MTN chief marketing officer Serame Taukobong stated that MTN had been waiting for the right partner with the right vision and shared objectives before stepping into the unchartered territory of rugby sponsorship.
“Both the sport of rugby and the Golden Lions are going through an exciting metamorphosis and as MTN, we are delighted to be integrally involved in this positive change,” said Taukobong.
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