The Sunday Times Generation Next brand survey results were announced last week (Thursday, 31 May 2012), revealing that BlackBerry is the most popular brand among South Africa’s youth.
The Generation Next brand survey, now in its eight year, reveals which brands the youth see as “cool”.
This year’s survey, which polled over 5,500 urban and peri-urban youths across the county in February and March, lists local brands in 73 categories including coolest mobile brands, coolest telecoms brand and coolest computer brand.
BlackBerry emerged as the coolest overall brand, followed by BMW and Coca-Cola. The top 10 brands are:
- BlackBerry
- BMW
- Coca Cola
- Nike
- Apple Mac
- Mercedes Benz
- KFC
- McDonald’s
- Guess
- Nokia
The 2011 Sunday Times Generation Next Survey’s “Coolest Overall Brands” were Blackberry, BMW, Coca-Cola, KFC and Mr Price respectively. In 2012 Mr Price dropped out of the top 10, while Nike and Apple moved into the top 5.
BlackBerry was voted as the coolest cell phone brand, followed by Nokia and Apple:
- Blackberry
- Nokia
- Apple iPhone
- Samsung
- Sony Ericsson
BlackBerry also reigned supreme in the coolest gadget category:
- Blackberry
- Laptop
- Playstation 3
- iPad (Tablet)
- iPod
Apple was rated as the top computer brand, followed by Samsung and Sony.
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