Microsoft unveils new company logo

Microsoft sheds its stalwart logo of the past 25 years, and introduces the new guard

By - August 23, 2012
Microsoft Logo

“In advance of one of the most significant waves of product launches in Microsoft’s history, today we are unveiling a new logo for the company,” said Jeff Hansen, general manager of brand strategy at Microsoft, posting in an update on the Microsoft blog.

“It’s been 25 years since we’ve updated the Microsoft logo and now is the perfect time for a change,” continued Hansen.

“This is an incredibly exciting year for Microsoft as we prepare to release new versions of nearly all of our products. From Windows 8 to Windows Phone 8 to Xbox services to the next version of Office, you will see a common look and feel across these products providing a familiar and seamless experience on PCs, phones, tablets and TVs.”

“This wave of new releases is not only a reimagining of our most popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning.”

New Microsoft logo – unveiled 23 August 2012

According to Hansen, the new Microsoft logo takes its inspiration from their product design principles, while drawing upon “the heritage of our brand values, fonts and colors.”

“The logo has two components: the logotype and the symbol. For the logotype, we are using the Segoe font which is the same font we use in our products as well as our marketing communications,” explained Hansen. “The symbol is important in a world of digital motion. The symbol’s squares of color are intended to express the company’s diverse portfolio of products.”

The company has released a video to accompany the logo.

What do you think of Microsoft’s new logo? Let us know in the comments below.

Related Articles

What to expect from Windows Phone 8

Nokia Lumia 900 launched on Vodacom: Pricing

Lenovo sucker-punches Microsoft

Great gadgets to look forward to

Share your thoughts

Shutterstock is the image partner of MyBroadband – more technology images

Join the conversation

Connect with Us



Are you addicted to the Internet?

View Results

Loading ... Loading ...

More News

How to stop your mobile data and airtime getting drained

Cellphone confused

Mobile data is expensive – fortunately, there are ways to limit how much you use over your cellular network.

Techstars launches in Cape Town


Techstars has opened applications for its first programme in Africa – the Barclays Techstars Accelerator.

Microsoft HoloLens devkit pricing

Microsoft HoloLens Project XRay mixed reality gaming

Microsoft has announced the launch window and pricing for the HoloLens development kit.

Microsoft unveils Surface Pro 4

Surface Pro 4

Microsoft has unveiled its Surface Pro 4 tablet, which it said is thinner, lighter, and more powerful than its predecessors.


Newsletter Subscription

Email *
Enter the following to confirm your subscription *
Captcha image

Free MyBroadband Newsletter