Microsoft launching news operation

Microsoft is set to launch a new news operation in conjunction with the revamped MSN website

By - October 2, 2012 Share on LinkedIn
Microsoft logo hq

Microsoft Corp is launching its own news operation as part of its new-look MSN website when Windows 8 launches later this month.

The world’s largest software company is making a “big, multi-million dollar investment” to create a “decent-sized media operation,” said Bob Visse, general manager, MSN Product Management Group.

Microsoft sold its 50 percent stake in news website MSNBC.com in July to longtime partner NBCUniversal, now majority-owned by Comcast Corp.

MSNBC’s newsroom at Microsoft’s campus in Redmond, Washington is being wound down, while MSN builds up a news team at its nearby Bellevue offices.

MSN will chiefly aggregate news from sources such as Reuters, a unit of Thomson Reuters Corp, the Associated Press and NBC, but it will also produce its own content, Visse said. He did not say how many journalists the news site would employ.

Microsoft’s flagship website, which gets about 480 million visitors per month worldwide, is one of the biggest portals on the Internet, alongside Yahoo and AOL, and serves as the gateway to other Microsoft online services such as Outlook mail and Skype online calling.

The site is being radically overhauled for Microsoft’s touch-optimized Windows 8 system and Internet Explorer 10, which will be launched on October 26. The new look is designed to appeal to tablet and touch-screen PC users, who can manipulate large icons across the screen and tap on items they want to read.

For the first time, the site will have a uniform look across all its sections, from news and sports to money and job listings.

Microsoft’s foray into news reflects the company’s growing interest in creating its own content. Last month it hired a former CBS Corp executive to run a new studio creating original entertainment for the Xbox gaming console.

Related Articles

Microsoft logo through the years

What to expect from Windows Phone 8

Nokia Lumia 900 launched on Vodacom: Pricing

Great gadgets to look forward to

Share your thoughts

Join the conversation

Connect with Us

androidappletwitterfacebookgoogleplusfeednewsletter

Poll

Do you think Brexit will benefit South Africa?

View Results

Loading ... Loading ...

More News

How Afrihost buying itself back from MTN will affect customers

Afrihost mobile on phone

MTN has answered questions about what to expect when Afrihost buys itself back from the operator.

South African ISP suffers massive password leak online

Hacker

The names and passwords of a South African Internet service provider’s customer base have been leaked online.

Why your ISP should never throttle you

Black couple looking at laptop

Most ISPs in South Africa still throttle their clients extensively, leaving their ADSL account useless after they have reached a mythical usage limit set by the ISP.

Naspers profit climbs on Tencent, e-commerce boost

Naspers logo on wall

Tencent and e-commerce businesses have helped lift Naspers’ revenues by 6% to $12.2bn for the financial year ended March 31 2016.

X

Newsletter Subscription


Name
Email *
Enter the following to confirm your subscription *
Captcha image


Free MyBroadband Newsletter
Subscribe
×